Fast Facts

Coursera is seeking a Senior Creative Manager to enhance their brand's global storytelling and marketing strategies, guiding a talented team in delivering impactful campaigns across multiple channels.

Responsibilities: Key responsibilities include coaching the creative team, overseeing integrated marketing campaigns, evolving brand expression systems, and fostering cross-functional relationships to align on brand strategies.

Skills: Candidates must possess extensive experience in creative design, effective communication skills, team management, and a strong understanding of customer acquisition strategies.

Qualifications: Preferred qualifications include proficiency with AI tools, experience in agile environments, and a passion for Coursera's mission and educational impact.

Location: This position is open to candidates in the United States, specifically requiring proximity to the Eastern Standard Time (EST) zone.

Compensation: $164000 - $216000 / Annually

Coursera was launched in 2012 by Andrew Ng and Daphne Koller, with a mission to provide universal access to world-class learning. It is now one of the largest online learning platforms in the world, with 175 million registered learners as of March 31, 2025. Coursera partners with over 350 leading universities and industry leaders to offer a broad catalog of content and credentials, including courses, Specializations, Professional Certificates, and degrees. Coursera’s platform innovations enable instructors to deliver scalable, personalized, and verified learning experiences to their learners. Institutions worldwide rely on Coursera to upskill and reskill their employees, citizens, and students in high-demand fields such as GenAI, data science, technology, and business. Coursera is a Delaware public benefit corporation and a B Corp.

Join us in our mission to create a world where anyone, anywhere can transform their life through access to education. We're seeking talented individuals who share our passion and drive to revolutionize the way the world learns.

At Coursera, we are committed to building a globally diverse team and are thrilled to extend employment opportunities to individuals in any country where we have a legal entity. We require candidates to possess eligible working rights and have a compatible timezone overlap with their team to facilitate seamless collaboration. 

Coursera has a commitment to enabling flexibility and workspace choices for employees. Our interviews and onboarding are entirely virtual, providing a smooth and efficient experience for our candidates. As an employee, we enable you to select your main way of working, whether it's from home, one of our offices or hubs, or a co-working space near you.

Job Overview:

Our Brand Creative team works to refine and grow Coursera's brand, aiming to engage learners worldwide through outstanding marketing across various platforms. Our writers and designers collaborate to support Coursera's main areas, including individual learners, businesses, universities, governments, and degree programs, so that anyone, anywhere can access world-class learning. 

Understanding the needs of a rapidly changing job market, where learning new skills and earning recognized credentials are essential for career development, we focus on creating a brand messaging and expression system that inspires and motivates learners throughout their personal and professional lives. Our team is dedicated to creating inclusive and engaging stories for our marketing and products that connect with both our education partners and learners in our enterprise and consumer community. We bring clear intention, quality, and focus to our storytelling to ensure the highest impact for our mission.

As a Sr. Creative Manager for Brand & Creative, you’ll play a strategic role developing Coursera’s brand foundations and coaching a talented crew of creatives to deliver world-class marketing executions across a global stage. You’ll collaborate day-to-day with marketing leads, brand strategists, and oversee the creative vision for holistic, integrated design solutions across a range of channels including: digital advertising, social channels, print collateral, events, and video storytelling. You’ll foster a close partnership with our Design System team on assets, resources, and guidelines to evangelize and educate staff, freelancers, and agencies on the appropriate usage and application of the Coursera brand expression system. You’ll be a key player promoting Coursera culture and values while also coaching the team on best practices to raise the bar on agile processes, quality and craft.

Only considering candidates located in EST time zone.

Responsibilities:

• Coach and inspire a team of creative designers to develop their talent, execution abilities, and subject matter expertise while fostering a healthy, remote-first, DEI culture. 
• Direct and oversee the creative storytelling for integrated campaigns, event marketing, print, social, and video storytelling across Coursera’s global consumer, enterprise, and degree promotional experiences, bringing brand narratives to life in a globally consistent yet locally relevant way. 
• Evolve, enhance, and continuously optimize Coursera’s brand expression system to build and distinguish Coursera in the online education space.
• Champion innovation and the integration of emerging technologies—including AI—to elevate creative output, streamline workflows, and inspire new forms of storytelling and brand expression.
• Build and maintain strong cross-functional stakeholder relationships to gain alignment around brand creative strategy, concepts, and workflow processes.
• Partner with the Coursera Design System team to ensure education, awareness, and adoption of brand standards and guidelines across the company.

Basic Qualifications:

• 10+ years of experience as a creative designer developing high-impact, multi-channel campaigns for global brand advertising—either at an agency or in-house—or an equivalent combination of education and experience that demonstrates comparable expertise.
• 3+ years of experience managing a team, with a proven track record of hiring, coaching, and developing talent within a high-performing team.
• An effective communicator with a demonstrated ability to present creative concepts and messaging rationale to stakeholders using clear oral and written presentation skills.
• Proven experience and success conceptualizing and executing effective strategic messaging, from developing creative briefs to supporting customer acquisition and awareness campaigns.
• Deep understanding of customer acquisition and retention, with expertise in developing and leveraging various content strategies to attract and retain customers effectively.
• Proficiency in working independently within a fast-paced, agile environment, managing multiple projects of varying complexities.

Preferred Qualifications:

• Experience with or a strong interest in leveraging AI tools and technologies to enhance creative workflows, unlock new ideas, and drive innovation in the creative process.
• Practiced working in an agile environment leveraging design thinking practices and scrum processes in a creative environment. You’re comfortable calling an audible when necessary to help teams succeed while keeping an eye towards longer-term strategic outcomes.
• Experience managing a roster of agencies and consultants to support overflow projects and/or big strategic initiatives.
• Background routed in creative strategy, design systems thinking, and hands-on execution
• Thrives in fast-paced, dynamic environments, with the ability to manage multiple projects simultaneously, prioritize effectively, and deliver high-quality work under tight deadlines.
• Passionate about Coursera’s mission (or mission-driven work more broadly), with a deep appreciation for the product and a strong understanding of the customer experience.

If this opportunity interests you, you might like these courses on Coursera:

• Transmedia Storytelling: Narrative worlds, emerging technologies, and global audiences
• Creativity, Innovation and Transformation
• Be Your Best Creative Self

Compensation

US Zone 1

This role is not available in Zone 1

US Zone 2

$172,000 - 216,000

US Zone 3

$164,000 - 205,000

The range(s) listed above is the expected annual base salary for this role, subject to change.

Salary is just one component of Coursera’s total rewards package. All regular employees are also eligible for a bonus program and equity in the form of RSU’s.

A number of factors are taken into account when determining pay, which includes: job level, location, training/education, business need, skill set and internal equity. 

Current Zone Locations:

• Zone 1- San Francisco Metro, New York City Metro or Seattle Metro
• Zone 2 - CA (outside of SF Bay Area), CO, CT, DC, GA, IL, MA, MD, NY/NJ (other than NYC), OR, RI, TX, VA, WA (other than Seattle)
• Zone 3 - all other US locations

#LI-CV1

Coursera is an Equal Employment Opportunity Employer and considers all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, age, marital status, national origin, protected veteran status, disability, or any other legally protected class.

If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, please contact us at accommodations@coursera.org.

For California Candidates, please review our CCPA Applicant Notice here.

For our Global Candidates, please review our GDPR Recruitment Notice here.

#LI-Remote