Creative Director, Brand

At WHOOP, we're on a mission to unlock human performance and healthspan. WHOOP empowers users to perform at a higher level through a deeper understanding of their bodies and daily lives.

We’re seeking a visionary Creative Director, Brand at WHOOP to lead a multidisciplinary brand creative team across copy, design, and video. This role will be the driving force behind our best-in-class brand, delivering equally on high-visibility advertising campaigns that generate heat and awareness, as well as the day-to-day needs of our marketing channels. You’re equal parts creative and strategic, low ego and high impact, and visionary and executional. We’re excited to add a leader to magnify the work of an incredible team.

• Articulate a clear creative vision that aligns with brand and company goals – and lead the team to deliver upon it in every touch point
• Champion creative excellence and elevate the team’s output by maintaining a high bar of excellence
• Lead the creative process from concept to execution, understanding how to balance creative output with best practices and business needs
• Deliver razor sharp creative thinking and creative strategy, challenging briefs and executions in pursuit of the best solution
• Inspire, mentor, and develop team talent and team culture. You’re a coach at heart and champion team growth at every turn.
• Possess a deep understanding of key marketing metrics and an understanding of how to evaluate creative performance against it
• Be a cultural leader who collaborates cross functionally in the Marketing org and beyond to help everyone become a true steward of the brand
• Relentlessly pursue brand standards and consistency across messaging, visual identity, tone, and storytelling
• Drive innovation and experimentation, exploring new tools, formats, executions, and techniques in a constant pursuit of better. Introduce and leverage AI tools for creative efficiency and experimentation as the space continues to evolve.
• Collaborate with leadership to understand business needs and objectives, and our customer target to inform our creative direction
• Bring a deep network of external freelancers, partners, and agencies to the table to serve as an extension of our team and support our output  
• Manage a creative budget, finding efficiencies and optimal resource management
• Oversee campaigns from concept to execution, helping manage the end-to-end production process

• 10+ years experience leading diverse global creative teams including designers, copywriters, videographers, and editors. Direct experience in D2C, sports, health, and lifestyle preferred.
• Proven experience marrying the quantitative with the creative, using results to drive creative outcomes
• Experience managing in-house brands, including supporting work for all of the requisite channels
• High-performing manager with experience building high-functioning, multi-disciplinary global teams
• Proficiency in design tools and well-versed in all marketing platforms
• Background localizing creative work and executions to support local market needs
• Moves quickly and intentionally and carries oneself with no ego
• A passion for building a generational brand and a best-in-class team

We will consider candidates based out of our Boston HQ or remotely from New York, NY. The successful candidate must be prepared to work out of one of those two locations.

Interested in the role, but don’t meet every qualification? We encourage you to still apply! At WHOOP, we believe there is much more to a candidate than what is written on paper, and we value character as much as experience. As we continue to build a diverse and inclusive environment, we encourage anyone who is interested in this role to apply.

WHOOP is an Equal Opportunity Employer and participates in E-verify to determine employment eligibility.  It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.