Director of B2B Marketing, Demand Generation
Skills
- Expertise in SEM, paid advertising, email marketing, SEO, ABM, and content marketing.
- Proficiency with CRM and marketing automation platforms such as HubSpot.
- Strong analytical skills with experience using analytics tools including Google Analytics and Tableau.
- Ability to collaborate cross-functionally and lead teams in a fast-paced environment.
Responsibilities
- Develop and execute comprehensive demand generation strategies aligned with company and sales goals.
- Collaborate with product, data, marketing, sales, and customer success teams to align efforts across the buyer’s journey.
- Plan, develop, and execute multi-channel marketing campaigns including email, content, paid media, SEO, SEM, ABM, and social media.
- Drive funnel optimization through lead generation programs, nurturing workflows, and lead scoring enhancements.
- Optimize website and landing pages using A/B testing and personalization to improve conversion rates.
- Track, analyze, and report campaign performance with actionable insights and forecast results against KPIs.
- Lead and mentor a high-performing marketing team fostering innovation and accountability.
Education
- Bachelor’s degree required, preferably in marketing, business, or related fields.
Benefits
- Comprehensive medical benefits with wellness packages.
- Remote work support and wellness allowance.
- Family planning benefits including Carrot support.
- Financial planning services via Origin.
- Mental health and wellbeing resources including Modern Health and monthly BriteBreaks.
- Diversity, equity, and inclusion initiatives with global resource groups and training.
Average salary estimate
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