Sr. Specialist, Marketing Operations

Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.

Why Join Us?

To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win.

We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us.

Introduction to The Team:

Travel Partnerships and Advertising helps partners, including hotels, airlines, destination marketing organizations (DMOs) and more, deliver excellent traveler and B2B experiences. We drive growth for our partners and the Expedia Group marketplace through competitive supply, our leading advertising and travel media network and affiliate solutions. 

Make An Impact!
We’re looking for a Sr. Specialist, Marketing Operations to join the B2B Digital Operations team and support the design of marketing automation strategies. You’ll recommend campaigns that are powered by data and leverages real-time insights, to create a personalized partner experience. As an automation strategist you will be working with team members to help build, measure, optimize and scale our marketing programs to drive growth. In this role, you’ll be responsible for supporting the evaluation of existing marketing journeys, supporting demand generation and integrated marketing campaigns, informing strategic planning, and enhancing overall marketing process, technology, and workflow.

In This Role You Will:

• Work with team members to understand the requirements of Marketing stakeholders and act as a conduit to technical teams to ensure the system(s) can deliver on those requirements.
• Support the creation of automated, multi-touch, targeted prospect and customer lifecycle marketing programs (both campaigns and journeys).
• Process Management; identify, support the design, and document scalable processes that enable the marketing team to be more effective in their daily work and drive alignment.
• Support data migration projects, testing of new fields and other system updates/changes to ensure that the business use cases and requirements are met, includes data validation to ensure that the values in the field are correct, identifying risks to existing Marketo<>Salesforce integrations and program triggers.
• Provide recommendations and input on goals, objectives, strategy and marketing automation best practices, supporting management of internal stakeholders acting as an internal automation strategy consultant
• Be accountable for quality execution and timeliness of all automation projects and campaigns. Working collaboratively on campaigns, to make changes where necessary, and ensure automated campaigns achieve goals. 
• Monitor marketing programs and data transfer processes to ensure proper execution of email programs.
• Keep Marketing Automation documentation current - including naming conventions, best practices, processes, and procedures.
• Strategic mindset that can see beyond the day-to-day to help the business achieve long-term acquisition and retention goals.

 
Experience and Qualifications:

• B2B Tech marketing experience with at least 3+ years of admin experience in Marketo and strong experience with Salesforce.
• Experience working within a matrix organization
• Strong analytical skills, able to draw insights and intelligence from marketing data.
• Ability to understand, assess, and implement lead scoring, lead nurturing, segmentation, personalization, and other lead/customer management practices.
  A good understanding of database structure, data hygiene, analytics, and attribution.
• Technically capable, excellent communicator, and a desire to improve processes.
• Experience with Marketo Revenue Cycle Model, Custom Objects and Velocity Scripting preferred.
• Past experience working in a Marketo stand up project, or experience implementing Marketo to Salesforce integrations a plus.  

The total cash range for this position in Seattle is $87,000.00 to $121,500.00. Employees in this role have the potential to increase their pay up to $139,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.

Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.

Accommodation requests

If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request.

We are proud to be named as a Best Place to Work on Glassdoor in 2024 and be recognized for award-winning culture by organizations like Forbes, TIME, Disability:IN, and others.

Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™. © 2024 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50

Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs.

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.