Marketing Operations Intern

Overview:

The Marketing Operations Intern will play a critical support role within the Marketing team, contributing to the execution and optimization of data-driven marketing programs. This internship offers hands-on experience in the operational backbone of modern marketing — spanning campaign execution, mar-tech tooling, lead management, performance analytics, and process automation.

The ideal candidate is detail-oriented, analytically sharp, and eager to learn the inner workings of scalable marketing systems. Reporting to the Director of Growth Marketing, this individual will assist with day-to-day tasks that improve marketing efficiency, ensure data hygiene, and support pipeline generation initiatives across digital, email, and event channels.

This is an excellent opportunity to gain real-world experience in B2B SaaS marketing operations, working cross-functionally with stakeholders in demand generation, sales, and revenue operations.

This position follows a hybrid work model and is based out of our Los Angeles HQ, with an on-site presence required 3 days/week.

Key Responsibilities:

Campaign Execution & Scheduling

• Manage and schedule email campaigns and organic social posts using Pardot and Sprout Social.

• Support execution of paid media campaigns (LinkedIn, Meta, Google Ads), including asset uploads and tracking setup.

• Assist in launching and monitoring email nurture tracks and automated workflows.

Martech & Web Operations

• Build and update landing pages and campaign assets in WordPress + Elementor.

• Execute audience segmentation, list management, and lead flow validation in Pardot + Salesforce.

• Maintain campaign consistency through tagging, tracking links, and QA processes.

Reporting & Data Hygiene

• Pull performance metrics from Pardot, Salesforce, and Google Analytics to support reporting.

• Monitor attribution accuracy and campaign performance across email, paid, and social.

• Conduct regular audits to ensure data quality and system cleanliness.

Process Support & Optimization

• Document SOPs, campaign workflows, and QA checklists.

• Collaborate across teams to support content launches, events, and demand gen programs.

• Own recurring operational tasks and contribute to process improvements.

Your Success Metrics:

Campaign Execution

• Consistently launch all scheduled email and social campaigns on time with a high degree of accuracy (target: <2% error rate).

• Support the build and optimization of multi-step nurture tracks and automated workflows on a rolling basis.

Martech & Web Ops

• Regularly create and update landing pages, forms, and gated assets using WordPress + Elementor and Pardot.

• Ensure 100% accuracy in campaign tagging, lead capture, scoring, and routing between Pardot and Salesforce.

Reporting & Analytics

• Maintain and distribute campaign performance reports across email, paid, and social channels with reliable data integrity.

• Assist in updating dashboards and surface insights to support marketing optimization efforts.

Process & Optimization

• Keep documentation of campaign processes, QA protocols, and recurring workflows current and accessible.

• Proactively identify and recommend improvements to enhance operational speed, automation, or data hygiene.

Who you’ll work with?

• Marketing team and related departments

Core Skills, Competencies & Attributes:

Technical Skills

• Marketing Automation Tools – Hands-on familiarity with or ability to quickly learn Pardot for campaign execution, segmentation, and lead nurturing.

• CRM Systems – Basic understanding of Salesforce (SFDC) and how marketing data flows into sales processes.

• Web & Landing Page Tools – Working knowledge of WordPress + Elementor for updating and launching campaign pages.

• Campaign Analytics – Ability to pull and interpret performance data from Pardot, Salesforce, and Google Analytics.

• Tagging & Attribution – Proficiency with UTM parameters, tracking links, and maintaining attribution accuracy.

Operational Competencies

• Executional Discipline – Detail-oriented approach to campaign setup, QA, and on-time delivery.

• Process Documentation – Ability to follow, update, and create SOPs for recurring workflows.

• Project & Time Management – Skilled at juggling multiple requests, meeting deadlines, and maintaining task visibility.

Strategic & Collaborative Competencies

• Analytical Thinking – Comfort interpreting campaign metrics and identifying opportunities for optimization.

• Cross-Functional Communication – Strong written and verbal communication skills; works well across teams (e.g., demand gen, design, sales).

What you’ll bring:

Required Experience

• Pursuing a Bachelor’s degree in Marketing, Business, Communications, or a related field.

• Previous internship or project-based experience in digital marketing, marketing operations, or campaign coordination.

• Exposure to B2B SaaS or data-driven marketing environments preferred.

• Demonstrated experience managing multiple deliverables under tight deadlines.

Preferred Technical Skills

• Pardot (or similar MAP): Ability to build emails, landing pages, forms, and nurture workflows; understand segmentation and basic logic.

• Salesforce (SFDC): Familiarity with campaign attribution, lead routing, and CRM hygiene.

• WordPress + Elementor: Comfort updating landing pages, uploading assets, and publishing content without breaking templates.

• Analytics Tools: Experience using Google Analytics, or a similar platform, to pull performance metrics.

• Project Management Tools: Familiarity with platforms like Asana, Trello, or Notion to track deliverables and collaborate with teams.

• Excel/Google Sheets: Competent with formulas, pivot tables, and formatting for reporting and campaign data reviews.

• UTM Tagging & Tracking: Understanding of how to build and apply UTM parameters to marketing assets.

Compensation and Duration:

• Hourly Wage: This internship offers an hourly wage of $18.00 per hour, based on experience.

• Internship Duration: This internship will last for 6-12 months, with potential for future full time employment opportunities based on performance.

• Work Hours: You will be expected to work 20 hours per week.

About Fuel Cycle:

Fuel Cycle accelerates decision intelligence for legendary brands by enabling organizations to capture, analyze, and act on insights required to launch new products, acquire customers, and sustain growth. By leveraging Fuel Cycle’s Research Engine, a SaaS software platform, brands forge connections with their key audiences and harness actionable insights that drive confident business decisions. Our technology enables decision-makers to maintain constant connections with their customers, prospects, and users to uncover real-world actionable intelligence and insights. By integrating human insight with critical business data, and through automated quantitative and qualitative research solutions, the Fuel Cycle Research Engine powers product innovation, brand durability and sustainable growth.  

At Fuel Cycle, we embrace the values of diversity, equity, and inclusion and are committed to fostering an inclusive company culture. We believe that everyone, regardless of their background or identity, should have equal access to opportunities for growth and advancement. Our selection processes and career pathways are designed to be fair, transparent, and free from bias. We value the unique perspectives and contributions of each team member, knowing that this diverse range of experiences strengthens our team. Fuel Cycle stands firmly against discrimination based on disability, sex, race, gender identity, sexual orientation, religion, national origin, age, veteran status, or any other protected status under the law.

Fuel Cycle is an equal opportunity employer and fully comply with the Americans with Disabilities Act (ADA). We will provide reasonable accommodations for qualified applicants and employees with disabilities, as needed, to enable them to perform the essential functions of their job and participate in the application and interview process. If you require accommodations during any part of the application process, please contact us at hr@fuelcycle.com to discuss your needs.

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