Manager, Integrated Marketing - job 1 of 3
Skills
- Proven expertise in B2C marketing, particularly paid and growth marketing.
- Strong cross-functional collaboration and project management skills.
- Ability to analyze data and make informed, analytical decisions.
- Excellent communication and presentation skills.
- Advanced Excel proficiency; basic SQL skills a plus.
- Strong organizational skills with ability to manage complex calendars and deliverables.
Responsibilities
- Act as central liaison across Marketing, Product, Finance, Analytics, and Operations to build and implement integrated marketing strategies.
- Lead end-to-end affordability marketing initiatives including influencer programs, paid media, A/B testing, partnerships, and in-app marketing.
- Develop marketing strategies to boost customer spend, retention, and convey affordability messaging.
- Define and prioritize requirements for key cross-functional initiatives and serve as a subject matter expert.
- Collaborate with Strategy & Operations and Marketing partners to set campaign goals and KPIs and align integrated plans to meet them.
- Support marketing resource allocation and budgeting for new business lines and expansions.
- Track marketing initiatives’ performance, report progress proactively, and identify risks with mitigation strategies.
- Build budgeting, campaign tracking, and forecasting models and frameworks.
- Partner with leadership to deliver investment requests and planning deliverables.
Education
- Bachelor’s degree required; relevant field of study preferred.
Benefits
- 401(k) plan with employer matching.
- 16 weeks paid parental leave.
- Wellness benefits and mental health programs.
- Commuter benefits match.
- Flexible paid time off and paid sick leave.
- Medical, dental, and vision insurance.
- 11 paid holidays.
- Disability and basic life insurance.
- Family-forming assistance.
Average salary estimate
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