Head of Product Marketing and Brand
Skills
- Strategic leadership and hands-on marketing operations.
- Experience in 0→1 go-to-market strategies and scaled product launches.
- Cross-functional collaboration and stakeholder influence.
- Data-driven decision making with KPI and dashboard development.
- Customer obsession and deep understanding of user needs.
Responsibilities
- Build and lead a team of Product Marketers, Brand Strategists, and Communications professionals.
- Define and drive product marketing strategy aligned with company goals and market opportunities.
- Craft and evolve compelling messaging and positioning for diverse audiences.
- Manage end-to-end product launches introducing new customer capabilities.
- Establish and track KPIs to analyze and optimize brand reach and customer engagement.
- Shape and activate the Headway brand to build market trust and recognition.
Education
- Relevant higher education typically expected for senior marketing roles.
Benefits
- Equity compensation
- Medical, dental, and vision coverage
- HSA / FSA options
- 401(k) retirement plan
- Work-from-home stipend
- Therapy reimbursement
- 16-week parental leave for eligible employees
- Carrot Fertility annual reimbursement and membership
- 13 paid holidays plus holiday break between Dec 25 and Dec 31
- Flexible paid time off
- Employee Assistance Program (EAP)
- Training and professional development opportunities
Average salary estimate
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