Marketing Manager, Community & Social

Informa Festivals marks an exciting new chapter in B2B events, bringing some of the world's most influential creative, technology, and business festivals together. We’re combining prestigious events like Cannes Lions, Black Hat, Money20/20, GDC, and London Tech Week with cutting-edge marketing intelligence platforms and advisory services to deliver unmissable experiences and insights.

Our festival-led approach reimagines traditional B2B events, creating powerful, immersive experiences that drive innovation and industry advancement. Building on decades of expertise and powered by Informa's international reach, we're shaping the next generation of business festivals.

About the Role:
The Game Developers Conference (GDC) is seeking a creative, connected, and highly organized Marketing Manager, Community & Social to grow and energize our global developer community 365 days a year.

In this dual-focus role, you'll drive strategy and execution across GDC’s organic social platforms and lead community management initiatives across spaces like Discord, Reddit, and other ecosystems. You’ll be both a digital storyteller and a trusted community builder, shaping vibrant, inclusive environments where game developers feel seen, heard, and celebrated.

This is a high-impact opportunity for someone who understands how online engagement can drive long-term brand love, loyalty, and advocacy. If you’re fluent in internet culture, gaming discourse, and the power of a well-timed meme – or a well-handled Reddit thread – then this role is for you.

Key Responsibilities:

Community Management

• Develop and implement GDC’s year-round community engagement strategy across key platforms – such as Discord, Reddit, WhatsApp, or others – based on audience needs and communication trends.

• Actively engage in conversations across community and social platforms by responding to questions, monitoring trends, and maintaining a respectful, inclusive environment.
• Build and maintain relationships with community members, influencers, superfans, and ambassadors to deepen connection, encourage user-generated content (UGC), and strengthen brand advocacy.
• Launch and manage community-driven activations (i.e., AMAs, virtual meetups, contests, and partnerships), including oversight of GDC’s Call for Partners and ongoing community partnership programs.

• Surface community insights, audience sentiment, industry trends, emerging voices, and UGC opportunities that position GDC as the essential voice in game development as well as inform content, programming, and event strategy into the broader GDC brand experience.
• Track and report on community health, sentiment, and engagement KPIs.

Organic Social Media

• Grow and manage our community through consistent engagement, social listening, and real-time platform management.
• Own and execute GDC’s organic social media strategy across LinkedIn, TikTok, Bluesky, Instagram, Facebook, Twitter/X, and YouTube.
• Create and schedule engaging, on-brand content that drives reach, shares, and conversation - including session spotlights, announcements, UGC, memes, and short-form videos, as well as GDC-produced materials such as research reports, whitepapers, and interviews.
• Collaborate with marketing, creative, programming, and sales teams to align content with major campaigns, announcements, and partner moments.
• Use data to continuously optimize social content, cadence, and channel strategy to meet brand and campaign goals.
• Support live social coverage during GDC and other marquee moments.

The salary range for this position is $85,000 - $95,000, depending on experience.

This positing will automatically expire on August 5, 2025

• 4+ years of experience managing branded social media and/or online communities, ideally for a B2B, event, or entertainment brand.
• Deep familiarity with internet culture, gaming communities, and platforms like Discord, Reddit, and LinkedIn.
• A skilled, empathetic communicator who can adapt tone, resolve conflict, and spark conversation across diverse digital spaces.
• Experienced in content creation, platform strategy, and social analytics – confident interpreting data and turning insights into action.
• Naturally collaborative, organized, and self-directed; able to manage multiple projects across channels with clarity and creativity.
• Passionate about the games industry and excited by the opportunity in creating authentic, year-round relationships with developers.
• Bonus points for: experience with Sprout Social or similar tools, live event social coverage, basic video or graphic editing, or prior work in the games ecosystem.

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com

Our benefits include:

• Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive, and we support a range of working patterns.
• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks.
• Broader impact: take up to four days per year to volunteer, with charity match funding available too.
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves.
• Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year.
• Competitive benefits, including a 401k match, parental leave and an ESPP offering company shares at a minimum 15% discount.
• Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more.
• Recognition for great work, with global awards and kudos programs.
• As an international company, the chance to collaborate with teams around the world

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

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