Content Marketer (Editorial and Thought Leadership)

Before jumping in on all the information about the role and what you can bring to the table, let us introduce ourselves real quick.

About us

We are Insider, a B2B SaaS company that drives growth for its clients around the world. How are we achieving this? We are the #1 AI-native platform for Customer Experience and Marketing—offers marketers a single platform to deliver unique experiences per person, drive profitable growth, and unleash peak productivity and efficiency. Our platform connects data across channels, predicts future behavior with AI, and individualizes experiences from a single platform.

We have just celebrated our $500M Series E funding round, led by General Atlantic. Before this, we’ve unlocked unicorn status following our Series D round. We are backed by top-notch investors, including Sequoia Capital, QIA, Riverwood, and Endeavor Catalyst, and trusted by 1200+ brands from high-growth startups to the most prestigious Fortune 500 companies such as Samsung, Coca-Cola, Nike, L’Oreal, Singapore Airlines, Virgin, Nestle, Nissan, Lenovo, Puma, IKEA, Allianz, Dominos, CNN, and the list goes on.

Having unlocked unicorn status, Insider was congratulated for becoming one of the only woman-founded, women-led B2B SaaS unicorns in the world, to achieve $200M in CARR (Committed Annual Recurring Revenue). Insider was named a leader in The Forrester Wave for Cross-Channel Campaign Management 2021, and Leader in the IDC MarketScape: Worldwide Omnichannel Marketing Platforms for B2C Enterprises 2023 Assessment. The company has been recognized in The Top 1% of all software companies worldwide in G2’s 2024 Software Awards, and named in The Top 10 Best Software Products with the most #1 rankings alongside other software legends like Google, Zoom, and Monday.com. According to G2’s Spring’24 reports. Insider is also the #1 G2 Leader in 6+ categories, including Customer Data Platforms (CDP), Personalization Engines, Personalization Software, Mobile Marketing, Customer Journey Analytics, and e-commerce Personalization.

When our team founded Insider, they not only sought to create a product company but also to build the most socially progressive technology community in the world. Through our corporate social responsibility initiatives like 100Projects SheCodes, SheLeads, and SheMarkables, our community has committed to scaling its impact into our communities across 27+ countries, spearheading transformative projects in areas such as health, education, farming, animal rights, and increasing the proportional representation of women in STEM careers. 

Behind all these achievements, there is an exceptionally talented and passionate team across 27+ countries that moves fast and agile, creates cutting-edge products, and focuses on making an impact. If you want to join us on this journey, just keep reading.

What we’re looking for

We’re looking for a sharp-thinking, deeply curious, and highly resourceful storyteller to join Insider as Content Marketer— Editorial & Thought Leadership.

If your sweet spot sits at the intersection of:

.Editorial depth and narrative quality,

.Working directly with senior executives,

.Translating complex topics into clear, compelling stories, and

.Being the person who calmly delivers ‘the final draft’ when time is short and stakes are high

…then you’re exactly who we’re looking for.

You’ll own longer-form content, reports, research, and most importantly, thought leadership, editorial writing, and ghostwriting for Insider’s senior leadership. This role requires strong independence and initiative — you will be the person who pulls insights from busy, time-strapped stakeholders and turns them into world-class written outputs.

You will also leverage AI as a creative co-pilot to enhance your content creation workflow, scale ideas faster, and keep Insider ahead of the curve. Sound like you? Read on.

• Own and lead Insider’s executive thought leadership content program — including ghostwritten articles, keynotes, speeches, opinion pieces, presentations, and media commentary.
• Develop high-impact long-form content: including blog posts, whitepapers, research reports, and customer stories that strengthen Insider’s leadership positioning.
• Partner directly with Insider’s founders, executive team, and cross-functional leaders to translate their perspectives into high-quality editorial outputs.
• Build scalable frameworks for creating content even when stakeholder input is limited, fragmented, or last-minute.
• Conduct research across MarTech, AI, SaaS, and enterprise CX topics to create best-in-class insights, benchmarks, and original POVs.
• Work cross-functionally with Brand, Product Marketing, Demand Gen, AR, Comms, and Sales teams to align messaging.
• Use AI tools (LLMs, agents, augmentation platforms) to research, accelerate drafts, refine content, and scale output while maintaining human editorial quality.
• Adapt complex, technical, or data-driven topics into clear, accessible, business-relevant storytelling for multiple audiences.
• Own internal presentation and narrative development for select high-stakes investor meetings, partner presentations, and leadership briefings.
• Manage multiple projects and deadlines while protecting narrative quality and attention to detail.
• Must be willing to roll up your sleeves and pick up your hypothetical pen to support other content needs as required. 

• 3-5+ years of experience in editorial content, thought leadership, or executive communications, preferably within SaaS, MarTech, AI, or adjacent B2B technology industries.
• Exceptional writing, editing, and storytelling skills — with a sharp instinct for voice, structure, and narrative flow.
• Direct experience ghostwriting or writing on behalf of senior executives is strongly preferred.
• Highly organized, proactive, and able to operate with minimal supervision.
• Demonstrated ability to synthesize complex ideas, such as technical or product information, and quickly turn partial information into high-quality drafts.
• Experience applying AI tools and platforms as part of content creation, research, and workflow optimization.
• Ability to manage multiple concurrent projects with tight deadlines and shifting priorities.
• Curious mindset with a passion for technology, SaaS business models, AI trends, and enterprise customer engagement.
• Bachelor’s degree in English, Journalism, Communications, or related field (or equivalent experience).Experience applying AI tools, LLMs, and generative platforms into your creative workflows.
• Experience writing for US-market B2B audiences strongly preferred.
• Deep understanding of SEO and GEO, and their relation to Content Marketing.
• Well-versed in best practices and content performance analytics.
• Excellent project management skills and the ability to handle multiple projects and priorities simultaneously.
• Passionate about customer experience and the intersection of technology and AIExtremely comfortable working in a dynamic and fast-paced environment.
• Able and willing to work outside of typical working hours to collaborate with senior stakeholders and manage projects across the globe.
• Bachelor's degree in Marketing, Communications, Journalism, International Relations, English, or related field (or equivalent experience).

Was this role made for you?

Let’s talk! We’re curious beings and can’t wait to get to know you.

We provide equal opportunity in a zero-discrimination workplace and not just welcome but also embrace everyone without regard to sex, race, color, nationality, religion, gender identity, sexual orientation, disability status, citizenship, or marital status.

We provide equal opportunity in a zero-discrimination workplace and not just welcome but also embrace everyone without regard to sex, race, color, nationality, religion, gender identity, sexual orientation, disability status, citizenship, or marital status.

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