Fast Facts

K12 Insight is seeking a Senior Manager of Campaign Marketing to lead integrated marketing campaigns for K-12 school districts, emphasizing an AI-first approach to enhance engagement and adoption of products and services.

Responsibilities: Key responsibilities include designing and executing multi-channel marketing campaigns, collaborating with various teams to align initiatives, directing email marketing efforts, developing social media strategies, and managing a small team in India.

Skills: The ideal candidate should possess strong analytics and communication skills, experience in integrated marketing, particularly within the K-12 education space, and proficiency in marketing automation platforms.

Qualifications: Candidates should have a Bachelor's degree in a relevant field and at least 5 years of progressive experience in integrated marketing, along with a deep understanding of K-12 district marketing.

Location: This position is based in Herndon, Virginia, with expected travel of 10%.

Compensation: $115000 - $130000 / Annually

About Us & Why We’re Hiring

K12 Insight is a leading edtech innovator helping public school districts modernize operations and deliver exceptional customer service. Our unified service platform integrates a robust customer service framework with automation, data integration, and generative AI to streamline operations and improve experiences. Trusted by districts nationwide, we help school systems reduce busywork, boost efficiency, and strengthen relationships with families, staff, and communities.

As the Senior Manager of Campaign Marketing, you will be responsible for designing, executing, and optimizing multi-channel marketing campaigns that drive engagement and adoption of our products and services within K-12 school districts. The ideal candidate will possess a strong AI-first mindset, leveraging cutting-edge technologies to enhance marketing effectiveness and efficiency. This position requires a deep understanding of the K-12 education landscape and proven experience marketing to key decision-makers, including Superintendents, Cabinet Members, and functional Department Heads.

This role reports to the Vice President of Marketing and will manage 1–2 direct reports based in India.

Responsibilities    

- Develop and execute comprehensive, integrated marketing campaigns across platforms including, but not limited to, email, social media, content marketing, digital advertising (paid search, display, paid social, programmatic), and webinars, with an AI-first approach to personalization, targeting, and optimization. 

- Collaborate closely with Sales, Client Experience, Product, and Marketing teams to align marketing initiatives with business objectives and create compelling, relevant campaign messaging for K-12 district buyers.

- Provide direction for email marketing campaigns, including segmentation, automation and content creation, utilizing AI to scale marketing efforts and sales outreach. 

- Develop and implement social media strategies to increase brand awareness, engagement, and lead generation among K-12 district buyers.

- Monitor, analyze, and report on campaign performance, providing actionable insights and recommendations for continuous improvement.

- Manage marketing budgets effectively and allocate resources strategically across channels.

- Stay abreast of industry trends, emerging technologies (especially in AI and marketing automation), and competitive landscapes within K-12 education marketing.

- Manage and develop a small India-based team (1–2 direct reports) to support marketing operations, ensuring alignment with overall marketing goals and driving high-quality deliverables.

Key Attributes for Success

- Excellent written and verbal communication skills, with the ability to craft compelling narratives and adapt messaging for different audiences.

- Strong analytics skills with the ability to interpret data, derive insights, and make data-driven decisions.

- Highly collaborative with the ability to work effectively with cross-functional and global teams.

- Self-starter with a proactive approach.

Requirements

- Bachelor’s degree in Marketing, Communications, Business, or a related field.

- 5+ years of progressive experience in integrated marketing, with a proven track record of designing and executing successful multi-channel campaigns.

- Experience managing geographically dispersed teams and providing clear direction, communication, and support across time zones.

- Deep understanding and experience marketing to K-12 district buyers, specifically at the Superintendent and Cabinet level.

- Demonstrated AI-first mindset with practical experience leverage AI tools and strategies for enhanced marketing performance (e.g., personalization, predictive analytics, content optimizations, automation).

- Proficiency in marketing automation platforms (e.g., HubSpot, Salesforce Marketing Cloud), CRM systems (e.g., Salesforce) and digital advertising platforms (e.g., Google Ads, LinkedIn Ads, social media ad managers). 

- Proven project management skills with the ability to manage multiple campaigns simultaneously and meet deadlines.

Location: This role is based at our Herndon, Virginia headquarters. We believe working together in person is essential for real-time collaboration, deeper connection, and a shared commitment to moving K12 Insight forward as a team. The expected travel for this role is 10%.

What We Offer

At K12 Insight, we take pride in supporting our clients and cultivating an exceptional workplace. Our colleagues often speak highly of our talented and dedicated team, which is a core part of what makes us stand out. Here are some of the ways we prioritize and care for our team:

• Generous vacation policy which includes 17 days of PTO (with increasing amounts for additional years of tenure), 2 volunteer days, the entire week of December 24 - January 1, and 8 additional holidays.
• Competitive salaries with incentive pay for performance 
• Option of medical, dental and vision plans 
• Short-term disability, long-term disability and basic life insurance at no extra cost 
• 401K retirement savings plan with company match
• Excellent choice of computer equipment and a monthly cell phone plan stipend 
• A commitment to individualized professional development (we believe in education!)

The expected salary range for this position is $115,000 - $130,000 / year with the opportunity to earn additional compensation pursuant with K12 Insight’s corporate bonus plan. The salary range represents the low and high end of the salary range for this position, and is subject to change. Exact pay will be based on factors including but not limited to a candidate’s experience and skills, market demands, internal parity and organizational needs.

K12 Insight is an equal opportunity employer. We believe diversity of backgrounds, beliefs, and experiences to be critical to our success and are passionate about creating a welcoming, supportive, and collaborative environment for all employees. All are encouraged to apply as we continue to grow a smart, hard-working, and diverse team who love working together to build something that matters. K12 Insight uses E-Verify to confirm the employment eligibility of all new employees. To learn more about E-Verify, including your rights and responsibilities, please visitwww.DHS.gov/E-