Sr. Marketing Manager, Demand Generation (Webinar)

Work Location Flexibility: Currently, this role is seeking someone located near Vancouver, WA or Waltham, MA to come into one of those office locations 3 days/week.

Role Overview:

A fast-paced and innovative Demand Generation team is seeking an enthusiastic and data-driven marketer to lead its global webinar program.

This role will drive the strategy and execution behind one of the team’s top-performing channels. Webinars and digital experiences shape audience perception, build brand awareness, and drive measurable business impact through engagement and revenue growth. The ideal candidate will help set the standard for best practices in how to use webinars and virtual events to deeply engage key audiences and drive pipeline and ACV.

This is a growth opportunity for a creative and ambitious marketer to build best-in-class digital experiences that captivate global audiences. You'll bring an audience-first mindset, act strategically, and play a key role in driving overall program performance across a collaborative go-to-market team.

As a Sr. Marketing Manager, Demand Generation (Webinar) for AG Consulting Partners, a typical day might include the following:

• STRATEGY
• Partner with our Sr Manager, Performance Marketing to set the strategy for global, persona based, account based webinars & digital experiences that deliver against business/marketing priorities, including brand awareness, integrated campaigns, market trends, thought leadership, and supporting product announcements 
• Connect webinar programs to brand themes to maximize overall marketing investments and ensure continuation of prospect/customer journeys 
• Push the boundaries of how digital experiences are designed, how we use the our webinar platform and how we engage our audiences 
• Partner with key stakeholders in Analytics, Content, Website, Social, Product, Product Marketing, Partner, and Sales teams to align on strategy, plan, and what success looks like 
• EXECUTION
• Create unique, memorable, best in class webinar and digital experiences that change the way we engage online 
• Manage end to end execution of webinar programs using comprehensive project tracking and fine attention to detail 
• Create templates/repeatable programs for use by the greater marketing team 
• Brief in strategy and kick off programs to partners on the marketing team and cross-functional teams including Sales, present to leadership on occasion 
• Create or refine processes to drive effective and streamlined webinar programs 
• REPORTING
• Deliver reporting/ROI analysis against webinar and digital experiences’ goals and objectives 
• Use the webinar platform, Marketo, Tableau and Salesforce reports to track campaign/program performance - update/report to leadership regularly 
• Use data and analytics to draw insights & continually optimize campaigns; inform internal stakeholders of performance (eg: Content, PMM, Product teams) 
• Main business KPIs will be program efficiency and effectiveness in terms of: responses & engagement, pipeline contribution, SQL conversion and revenue growth

This job is for you if:

• You excel in collaboration. You thrive in team settings, effectively engaging with diverse groups to achieve common goals.
• You are adaptable and resilient. You embrace change, maintain composure under pressure, and navigate ambiguity with confidence.
• You possess strong problem-solving skills. You approach challenges analytically and creatively, persisting until you find effective solutions.
• You have a keen attention to detail. You ensure accuracy and consistency in your work, understanding that precision is crucial in marketing initiatives.
• You are an effective communicator. You convey ideas clearly and persuasively, both in writing and verbally, facilitating understanding and collaboration.
• You demonstrate leadership and influence. You can guide teams and stakeholders towards shared objectives, even without formal authority.
• You are customer-focused. You prioritize client needs and experiences, striving to deliver exceptional service and value.
• You are committed to continuous learning. You proactively seek opportunities to expand your knowledge and skills, staying abreast of industry trends and best practices.

You have:

• 5–8 years of marketing experience in B2B SaaS
• Proven experience delivering successful multi-channel webinars and virtual events or campaigns (video, digital, social, experiential, etc.)
• Experienced webinar and virtual events manager with strong program management background
• Strong project management skills; highly organized and detail-oriented
• Strong analytical, problem-solving, and decision-making skills; data-driven mindset
• Experience using analytics to draw insights & optimize campaigns
• Excellent written and oral communication skills
• Ability to work independently and in a team-oriented environment
• Motivated self-starter who brings ideas to the table
• BA/BS in marketing or related field

You might also have:

• 3–4 years using webinar software; experience with Salesforce (SFDC) and Marketo
• Experience reporting on campaigns using Marketo, Salesforce, and Tableau
• Ahead of the latest experiential innovations and comfortable taking calculated risks
• Experienced using AI to shape strategy, drive creativity, and streamline execution
• Inquisitive and innovative mindset with a hunger to test and learn
• Approaches challenges with curiosity and openness

About Us

AG Consulting Partners, Inc. is a Redmond-based boutique consulting firm. Our mission is to embrace the entrepreneurial spirit to relentlessly deliver an exceptional experience and results for our people and our clients.

We take care of our people. Our excellent benefits to full-time employees include competitive salary, medical, dental, vision, PTO, 401k matching, education reimbursement, wellness allowances, community and philanthropic events, and flexible career paths.

See what our employees have to say about our company Working at AG Consulting Partners | Glassdoor

We’re humbled to be consistently acknowledged by local and national organizations for our success, including Consulting Magazine, Puget Sound Business Journal, and Inc. 5000.

We look forward to welcoming you to our team of amazing consultants and partners! Learn more about our firm at https://agconsultingpartners.com

Note: Applicants must be authorized to work for any employer in the U.S. We are unable to provide assistance or sponsorship for employment Visas and Visa extensions at this time.

The compensation for this position is tailored to reflect your unique skill set, relevant experience, and the current dynamics of the job market. We strive to ensure that our compensation package is competitive and fair, taking into account various factors to provide a rewarding opportunity for our team members.

The annual salary range for this role is: $100-130,000 W2 in addition to our comprehensive benefits package, if you're located in WA state.

The annual salary range for this role is: $140-165,000 1099 independent contractor annual salary, if you're located in any state outside of WA.