Brand Manager- Lakanto
Description
About Lakanto:
Lakanto is a leading brand in the health and wellness sector, specializing in monk fruit sweeteners that provide a delicious, sugar-free alternative for those looking for a healthier way to enjoy their favorite sweets. Our products are crafted from high-quality monk fruit, known for its natural sweetness and health benefits, making them ideal for various dietary needs, including keto and low-glycemic lifestyles
At Lakanto, we cultivate a culture of innovation and collaboration, where every team member’s input is valued and encouraged. We are passionate about inspiring healthier choices and applying cutting-edge food science principles to develop better-for-you products. Join us and be part of a dynamic, purpose-driven team dedicated to advancing functional food innovation and improving consumer wellness!
About the Role:
As Brand Manager, you’ll lead the charge in telling Lakanto’s story and growing our brand in the wellness food space. You’ll work closely with marketing, creative, sales, and product development teams to bring our campaigns, launches, and ideas to life. This is a highly collaborative role that balances strategy, planning, and execution.
What You’ll Do
Brand & Campaign Ownership
- Own and evolve Lakanto’s brand identity, voice, and positioning
- Plan, build, and manage integrated marketing campaigns
- Write briefs and oversee content creation, including working with creative to make sure all photography, video, packaging, and copy are on brand.
- Collaborate with social media team to make sure all content is on brand and aligned with brand/campaign goals.
Product Marketing & Launches
- Develop and execute go-to-market strategies for new products and seasonal campaigns
- Collaborate with R&D and sales on positioning, messaging, packaging, and launch timelines
Content, Digital & Channel Support
- Work with ecommerce team to make sure everything on the website and ecommerce platforms is on brand.
Event & Community Activation
- Identify & support opportunities for brand-aligned events and sponsorships
- Assist in planning, coordinating, and attending expos, sampling events, and local activations
- Work with the creative and sales teams to create brand kits and marketing assets for partner and industry events.
Market Research & Strategy
- Track industry trends and competitors to inform strategic decisions
- Gather and apply customer insights to strengthen messaging and product fit
- Monitor performance metrics across channels and recommend improvements
Requirements
What We're Looking For
- 3–5 years of experience in brand marketing, CPG, or food marketing
- Strong project management skills; you’re comfortable juggling multiple timelines
- Proven success launching or managing consumer products
- Clear communicator and creative thinker — someone who can connect the dots between vision and execution
- Strong attention to detail and ability to maintain consistency across channels
- Experience in health food, nutrition, or functional food categories
- Familiarity with Asana, Canva, Klaviyo, Shopify, or other marketing tools
Benefits & Company Perks:
- 27 Paid Days Off in Your First Year (12 Paid Holidays and 15 PTO)
- Excellent Medical, Vision & Dental
- Voluntary Short & Long Term Disability Coverage
- Optional 401K
- Optional HSA Matching Program
- Team Building Activities
- Free Products
- Meaningful work for a company doing good in the world!
Average salary estimate
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