Senior Product Marketing Manager, Data & Platform - job 2 of 2

This position is posted by Jobgether on behalf of Boulevard. We are currently looking for a Senior Product Marketing Manager, Data & Platform in the United States.

This is a strategic role at the intersection of product, engineering, and customer success, designed for someone who thrives in both technical and business environments. You'll drive the go-to-market strategy for data products and developer tools, empowering customers to make better decisions and build confidently on a powerful platform. Working with cross-functional teams, you'll shape messaging, enable sales, and deliver high-impact content for mid-market and enterprise users. If you excel at translating complex tech into clear value and want to shape the future of platform marketing, this is your opportunity.

Accountabilities:

• Own the GTM strategy for developer platform and data offerings, ensuring a seamless experience from documentation to onboarding.
• Increase adoption of APIs, Snowflake Data Share, and analytics tools by driving enablement initiatives and user engagement.
• Conduct market and customer research to guide messaging, positioning, and competitive strategy.
• Translate technical features into business value, creating compelling messaging for both executive and developer audiences.
• Collaborate with sales and customer success to build technical guides, onboarding flows, and impactful marketing content.
• Use insights and feedback from technical stakeholders to influence product roadmaps and prioritize platform evolution.
• Take full ownership of your portfolio, delivering measurable results through strategic positioning and cross-functional collaboration.

• 6+ years of experience in B2B SaaS product marketing, with a strong background in APIs, developer platforms, or data products.
• Fluency in technical communication — able to create documentation, tutorials, and developer-facing content.
• Experience serving both SMB and enterprise markets, adapting messaging across audience types.
• Proven ability to simplify complex functionality into digestible, value-driven narratives.
• Strong analytical mindset with a focus on data usage, adoption, and customer needs.
• Excellent project management skills and the ability to deliver multiple initiatives on time.
• BA/BS degree required; a passion for self-care technology and innovation is a plus.

• Competitive salary between $140,140 and $200,200 USD, based on experience and skills.
• Fully remote work model with monthly work-from-home stipend.
• Comprehensive health coverage including medical, dental, vision, and life insurance.
• 401(k) with company match.
• Unlimited vacation policy with flexible time-off options.
• Equity participation and opportunity to grow with the company.
• Family planning support and specialized wellness programs.
• Learning and development budget to explore relevant self-care businesses and trends.

Jobgether is a Talent Matching Platform that partners with companies worldwide to efficiently connect top talent with the right opportunities through AI-driven job matching.

When you apply, your profile goes through our AI-powered screening process designed to identify top talent efficiently and fairly.
🔍 Our AI evaluates your CV and LinkedIn profile thoroughly, analyzing your skills, experience, and achievements.
📊 It compares your profile to the job’s core requirements and past success factors to determine your match score.
🎯 Based on this analysis, we automatically shortlist the 3 candidates with the highest match to the role.
🧠 When necessary, our human team may perform an additional manual review to ensure no strong profile is missed.

The process is transparent, skills-based, and free of bias — focusing solely on your fit for the role.
Once the shortlist is completed, we share it directly with the company that owns the job opening. The final decision and next steps (such as interviews or additional assessments) are then made by their internal hiring team.

Thank you for your interest!

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