Director, Social Media - job 3 of 3
Skills
- Strong social media strategy and leadership experience in marketing technology.
- Proven ability to measure and tie social media to business outcomes.
- Expertise in social media analytics, attribution, and ROI measurement.
- Experience managing significant social media budgets and external agencies.
- Excellent communication and senior leadership influence skills.
- Deep knowledge of major social media platforms, algorithms, and best practices.
Responsibilities
- Develop and execute a comprehensive multi-platform social media strategy aligned with business objectives.
- Define KPIs, OKRs, and ROI frameworks to connect social media efforts with revenue growth.
- Lead, mentor, and grow a high-performing social media team, including hiring and performance management.
- Serve as the internal authority on social media trends and platforms.
- Collaborate cross-functionally with marketing, sales, and product teams to develop integrated campaigns.
- Manage social media budget, vendor relationships, and resource allocation.
- Establish analytics frameworks and deliver executive-level social performance reporting.
- Ensure brand voice and messaging consistency across all social channels.
- Drive innovative content formats and campaign strategies to differentiate Later.
Education
- Bachelor’s degree or equivalent experience preferred.
Benefits
- Market-based and data-driven compensation including base and bonus.
- Eligibility for various benefits plans as part of total compensation.
- Inclusive, supportive, and growth-oriented work environment.
- Commitment to diversity, equity, and inclusion practices.
Average salary estimate
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