Manager, Cross-Channel Program Management (Reality Labs/Creative X)

Creative X is a global agency that drives the creative vision for our brands and how they are perceived in the world. We develop the vision for next-generation creative advertising, consumer brand content and experiences for Meta, Facebook, Instagram, WhatsApp and our hardware products. Our vision is fearless creativity that shapes the future of connection. With some of the industry’s best talent on our team, we create beautiful work that has a purpose. And with an audience of almost five billion across some of the world’s biggest brands, we create brave ideas that demonstrate the full creative potential of our platforms, including industry leading, envy-inducing creative experiences that push the boundaries of traditional advertising. We believe in attracting and nurturing talent with a focus on community and career development. We have developed best-in-class collaboration models with agencies and our cross-company creative network to ensure a consistent creative narrative for work that reaches an audience across the globe due to the scale of our products. Creative X Program Managers are a team of strategic leaders who work closely with Creative X, Marketing and Product to plan and manage brand foundations and cross-channel initiatives such as animation, iconography, illustration, typography, evergreen core assets, renders etc. Program Managers understand the language of creative and design, drive initiatives, ensure alignment with brand strategy, mitigate issues and collaborate with cross-functional counterparts to deliver high quality systems and projects.


Understand overall company brand strategy, the various category and product-specific brand strategies and how they all connect to business goals Manage an experienced program management team Lead and manage multiple projects, including planning and execution, ensuring timely and successful completion Influence Marketing, Brand Strategy and Channel Marketers on Go-to-Market plans to develop and implement brand foundations and core assets (library of motion and static evergreen assets), ensuring alignment with company/business objectives and strategic/creative direction Contribute to annual planning, prioritize projects and coordinate resourcing needs for all brand foundations and core assets programs based on impact, business objectives and team availability Define scope & deliverables, team resourcing, budget forecasting and actualization at the project level Manage program budgets, including forecasting, spending tracking, and cost control Manage creative reviews with key stakeholders and executive leadership Anticipate team and program needs, prioritizing competing needs by taking a broad perspective to problems and identifying strategic and creative solutions Key point of contact for Creative X team, Marketing, Brand Strategy & Channel marketers and agencies Build and maintain relationships with internal (Creative X, Marketing, Sales/Merchandising, Product Design) and external (vendors) stakeholders Consult with cross-functional teams as a brand foundations subject-matter-expert across initiatives and to share creative process education and best practices Manage relationships with external design/production agencies globally, ensuring they meet contractual requirements and deliver high-quality products or services Clearly and concisely communicate program status, risks, and issues to stakeholders


10+ years experience in Program/Project Management at a creative/design agency and/or in-house brand/marketing team 3+ years people management experience Bachelors Degree in business, creative, marketing, technology or similar field, or equivalent work experience Experience building brand foundation or core assets programs (ideally with hardware experience) that have demonstrably impacted a brand's trajectory Experience presenting to and influencing at all levels of an organization Experience leading and motivating teams, building consensus, and managing conflict Experience interpreting data, identifying trends, and making data-driven decisions Experience driving impact with little direction in an ambiguous, highly collaborative cross functional environment, managing stakeholder dynamics in a large matrixed organization Experience defining and improving processes and creating workflow efficiencies