Account-Based Marketing Manager
Skills
- Experience with ABM strategy and execution.
- Proficiency in digital marketing, content marketing, CRM, and marketing automation.
- Strong analytical, organizational, and project management skills.
- Excellent communication and customer-focus mindset.
- Familiarity with marketing AI tools and digital channels.
- Data-driven and creative approach to B2B ABM.
Responsibilities
- Support Senior Director in translating go-to-market strategies into actionable ABM multi-channel marketing plans.
- Develop and implement ABM and Business Line marketing plans aligned with product and business objectives.
- Prioritize accounts and campaigns collaborating with cross-functional teams.
- Design, execute, and optimize multi-channel ABM campaigns using existing content and marketing automation tools.
- Create engaging, on-brand account-specific marketing materials.
- Support lifecycle and upsell programs to increase engagement and retention.
- Direct B2B Product Marketing team in campaign execution and best practices.
- Ensure campaigns are measurable and optimize based on KPIs.
- Partner with Sales, Business Development, and other internal teams for alignment and enablement.
- Collaborate with Product Management, Customer Success, and Operations for impactful launches and education.
Education
- Bachelor’s degree in Marketing, Business, or related clinical development field.
Benefits
- Diversity-friendly and inclusive work environment.
- Opportunity to impact clinical trial acceleration and patient outcomes.
- Collaborative, mission-driven team environment.
Average salary estimate
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