Demand Generation Lifecycle Manager

👋 About Owner.com

Owner is the all-in-one platform that restaurants use to succeed online.

Thousands of restaurant owners use our tools to build their website, drive online orders, create their own branded app, manage their customer relationships, and set up marketing automations.

You can think of it as Shopify meets HubSpot, but specifically for restaurants.

Learn more about the problems we are solving for our customers here.

🌎 Our vision

We’re starting by helping independent restaurants succeed online.

But it’s not just restaurants that need our help. Most local businesses are struggling with these same problems. Huge technology corporations are taking their customers, bleeding their profits, and making it hard for them to survive.

Once we nail the solution for restaurants – we’ll scale it into every other local business type.

In the future we envision, tens of millions of local business owners will use our technology to succeed in the digital age.

🚀 Our traction

In just over 3 years we've generated tens of millions in revenue, served millions of guests, and processed hundreds of millions of online orders.

More importantly, we’ve helped thousands of restaurant owners save their businesses - and not  only survive, but thrive.

⭐ Our team

Our team grew from under 100 to nearly 200 talented people in 2024. We’ve got top talent from the most successful companies in SMB software, including: Shopify, HubSpot, DoorDash, ServiceTitan, Rappi, Faire and Stripe.

We’ll be scaling even faster in 2025 to keep pace with our customer growth.

🌆 Where we work

Owner is a remote-first, global company headquartered in San Francisco, with a sales hub in Toronto. For a few of our roles we prioritize in-person collaboration at one of our office locations. Most of our teammates are distributed throughout the globe. Please review the role description and discuss with your recruiter for more details on location.

🔍Why we’re looking for you

We’re looking for a Demand Generation Lifecycle Marketing Manager to power our growth engine by driving lead engagement and customer conversion. You’ll develop and execute targeted, data-driven campaigns across email, SMS, and other channels to nurture leads, resurrect cold opportunities, and help close deals.

We’re seeking a data-driven, results-oriented Demand Generation Lifecycle Marketing Manager to power our growth engine by driving lead engagement and customer conversion. This role will develop and execute targeted campaigns across email, SMS, and other channels to nurture leads, resurrect cold opportunities, and close deals. You’ll partner with product marketing, marketing operations, and sales to ensure that the right message reaches each lead at the right time. Success is optimizing campaigns to dramatically improve conversion from lead to Closed Won.

This role is 100% remote and can be based anywhere in the United States or Canada

• Execute demand generation lifecycle marketing campaigns to nurture B2B prospects through the sales funnel, driving pipeline growth and revenue generation.
• Analyze lead data to support segmentation and personalization efforts that improve lead quality and conversion rates.
• Create, test, and optimize calendar and event-driven campaigns to drive pipeline acceleration.
• Support the optimization of gated content, webinars, and lead magnets to improve lead quality.
• Work with product-led growth (PLG) tools to drive product-qualified lead conversion.
• Contribute strong copywriting and email design skills to create campaign assets and lead nurturing materials.
• Monitor key performance metrics (e.g., channel performance, lead generation, pipeline velocity, MQLs, SQLs) and report insights to leadership.
• Apply demand generation best practices while adapting to a fast-paced, flexible startup environment.

• You’ll report to our Director of Lifecycle on the Growth Team
• You’ll collaborate closely with product marketing, marketing operations, and sales

• 3-5 years in lifecycle marketing with at least 2 years in a B2B environment.
• Expertise with using marketing automation tools (e.g. Braze, Hubspot, Marketo) to build multi-step, multi-channel campaigns to achieve extraordinary business outcomes.
• Proficiency in advanced segmentation and personalization to create and execute highly effective campaigns.
• Skilled with CRM tools (e.g. Salesforce, Hubspot) and analytics tools (e.g., Looker, Tableau) to pull data, personalize campaigns, and run reports.
• Familiarity with AI tools (e.g. Claude, ChatGPT) to write copy and create assets that are aligned with brand guidelines.
• Analytical and results oriented while having an incredibly high bar for craft and quality.

• The estimated base salary range for this role is $120,000 - $140,000 USD plus a generous pre-IPO equity package
• Other benefits include comprehensive health coverage, remote-first workplace, unlimited PTO - plus extra fun perks!

🚩 Notice - Employment Scams

Communication from our team regarding job opportunities will only be made by an Owner team member with an @owner.com email address.

We do not conduct interviews over email or chat platforms, and we will never ask you to provide personal or financial information such as your mailing address, social security number, credit card numbers or banking information.  If you believe you are being contacted by scammer, please mark the communication as "phishing" or “spam” and do not respond.