Senior/Lead Product Marketing Manager (founding team)

Locations: US Remote

About XBOW

At XBOW, we’re redefining the future of cybersecurity by building the world's first autonomous pentester, powered by AI. Today, the gold standard for securing software systems is human pentesters, but with the rise of artificial intelligence, we’re stepping up to scale offensive security to meet the ever-growing demand.

AI is transforming the landscape of both cybersecurity and cyberattacks. While millions of people without security expertise are creating software, bad actors are using AI to launch more effective attacks. XBOW fights back with AI-driven superpowers, enabling security teams to stay one step ahead. Our autonomous AI solves 75% of web app security benchmarks with zero human intervention—and at superhuman speed.

What makes XBOW truly unique? Like human experts, it forges creative attacks, adapts its learnings, and continuously works to find vulnerabilities faster than anyone ever could. We’re not only simulating threats—we’re also finding and responsibly disclosing real-world vulnerabilities, ensuring organizations can fix issues before they’re exploited. XBOW isn’t just a tool; it’s a transformative force in the secure development lifecycle.

Backed by Sequoia Capital and a team that includes the creators of GitHub Copilot and GitHub Advanced Security, XBOW is not just keeping up with the times—we’re shaping the future of cybersecurity. Our mission is simple: to defeat the bad actors before they strike, using AI to revolutionize how we approach offensive security.

We’re building something that must be built, and we’re the team to do it. Join us in shaping the next frontier of autonomous security.

Your Role: Senior/Lead Product Marketing Manager- Founding Team.

You’ll be a founding member of the product marketing function at XBOW. You’ll work closely with the founders, product team, and early go-to-market team to shape how we bring our products to market and tell our story to customers. You’ll help define positioning and messaging, drive key launches, and build the foundational marketing assets that power our sales and growth efforts.

This is a high-impact IC role for someone who loves turning complex technical concepts into clear, compelling narratives—and wants to play a hands-on role in building an early-stage category-defining company.

What You’ll Do

• Define and evolve XBOW’s positioning, messaging, and narrative for a technical security audience

• Refine positioning, messaging, and packaging for XBOW’s products based on customer insights, competitive research, and product intuition

• Partner with product and engineering to plan and execute feature and product launches

• Create sales and customer-facing materials that clearly communicate XBOW’s value

• Develop audience segmentation, personas, and use cases to guide go-to-market strategy

• Collaborate with growth and content teams on messaging and campaign development

• Serve as a key voice of the customer and bring market insights into the product development process

Who You Are

• Strong product marketing experience in application security, developer tooling, cybersecurity, or technical SaaS environment

• Fluent in the needs and mindset of security professionals or developers—can write and speak with technical credibility

• Comfortable operating as a team of one while the function is in its early stages

• Excellent writer and communicator—you can turn complexity into clarity

• Bias for action, strong ownership, and a love of early-stage ambiguity

• A collaborative operator who loves jumping between strategy and execution

Bonus points:

• Advanced Education: An MBA or advanced degree in computer science.

• Offensive Security Background: Hands-on experience in offensive security / appsec is a strong plus.

• Technical Proficiency: Proficient in multiple programming languages.

• Experience launching AI-driven or technically complex products

• Startup or founding team experience

What We Offer

• Compensation & Equity: Competitive salary and a meaningful equity package—you’ll be a true owner in what we’re building

• Career Growth: Build and shape the product marketing function with the opportunity to grow a team over time.

• Impactful Work: You’ll define how we go to market, shape the product narrative, and play a critical role in how the world understands our mission.

• Mission-Driven Team: Join a company that’s not just following the AI wave—we’re defining what the future of security looks like

What Else You Should Know

Location: Remote in the US (all team members are remote but we meet regularly and you’re supported to travel to collaborate with colleagues in person)

Contract: Full-time.

Hiring Process:

• 30-min introductory chat

• 30 minutes with each of our leadership team

• Case-based working session

• 30-min final meeting with our CEO and founder, Oege de Moor

We use AI every day — it’s baked into how we build and sell. But when it comes to this job, we’re looking for someone who leads with curiosity, empathy, and real perspective. If that’s you, we’d love to talk.

We believe in people who are driven by curiosity and a willingness to learn. Even if you don’t check every box, we encourage you to apply if you’re excited about the role and our mission.