Associate Brand Manager - job 1 of 2

Pilot Company is an industry-leading network of travel centers with more than 30,000 team members and over 750 retail and fueling locations in 44 states and six Canadian provinces. Our energy and logistics division serves as a top supplier of fuel, employing one of the largest tanker fleets and providing critical services to oil operations in our nation's busiest basins. Pilot Company supports a growing portfolio of brands with expertise in supply chain and retail operations, logistics and transportation, technology and digital innovation, construction, maintenance, human resources, finance, sales and marketing.

Founded in 1958 by Jim A. Haslam II and currently led by CEO Adam Wright, our founding values, people-first culture and commitment to giving back remains true to us today. Whether we are serving guests, a fellow team member, or a trucking company, we are dedicated to fueling people and keeping North America moving.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status or any other characteristic protected under applicable federal, state, or local law.

Military encouraged to apply.

This role will report in-person on a hybrid schedule to our Knoxville, TN office. 

The purpose of this job is to support the Manager, Brand Marketing and assist in the development and execution of brand marketing strategies across all company channels.

Essential Functions

1. Strengthens brand equity by assisting in the development and execution fully integrated marketing programs
2. Partners closely with Manager, Brand Marketing on the development of category marketing strategies
3. Deliver marketing programs on time and on budget
4. Assist Manager, Brand Marketing with managing agency partners by actively participating in agency meetings and providing feedback
5. Develop project briefs, manage projects and provide feedback to ensure output supports brand strategy
6. Collaborate on the creative process including copy writing, graphic design and digital design
7. Evaluate and track campaign performance; actively look for improvement opportunities
8. Analyze research to build insights-driven marketing programs and to understand category and competitive trends
9. Collaborate with cross-functional team members to drive overall brand strategy
10. Maintain competitive analysis, including competitive store and market visits
11. Model behaviors that support the company’s common purpose; ensure guests and team members are supported at the highest level
12. Ensure all activities are in compliance with rules, regulations, policies, and procedures
13. Complete other duties as assigned

• Bachelor’s degree in marketing or a related field required
• Minimum two years’ marketing or similar experience preferred

Specialized Knowledge

• Advanced Microsoft Office skills
• Understanding of social media and digital marketing trends

Competencies

• Excellent verbal and written communication skills
• Strong organizational skills and attention to detail
• Strong project management skills and ability to multi-task
• Ability to analyze, think critically, and problem solve
• Ability to work independently or collaboratively within a group
• Ability to think creatively and identify new solutions
• Ability to work effectively in a fast-paced, dynamic environment
• Ability to communicate professionally with all corporate levels, vendors, and customers
• Comfortable with changing technology

All your information will be kept confidential according to EEO guidelines

Travel required less than 25%

General office work requiring sitting or standing for long periods of time