Fast Facts

Join PlayOn as a Senior Growth Product Manager to lead data-driven growth initiatives for the NFHS network, the largest subscription streaming service for high school sports. This role focuses on enhancing user experiences and optimizing monetization strategies through systematic experimentation and analysis.

Responsibilities: Manage growth initiatives, conduct data analysis, launch experiments, and collaborate with cross-functional teams to enhance subscription growth and optimize pricing strategies.

Skills: Strong data proficiency, experience in growth experimentation, business acumen, and understanding of B2C subscription dynamics.

Qualifications: Expertise in leading growth initiatives with a focus on data analysis; prior experience in a B2C subscription environment is preferred.

Location: Position based in Alpharetta, GA, with a hybrid/flexible work environment.

Compensation: Not provided by employer. Typical compensation ranges for this position are between $120,000 - $170,000.

PlayOn is looking for a highly curious, result-driven Senior Growth Product Manager to lead data-driven growth experimentation and initiatives for the NFHS network, the largest subscription streaming service for high school sports in the country. This candidate will be on the cutting edge of new thinking and developments in the consumer streaming subscriptions space and focus on translating this thinking intodelightful experiences that drive long-term product growth. Reporting to our Director of Product Management, our Senior Growth Product Manager will bring their extensive experience in growth experimentation, data analysis, and rigorous testing methodologies to revolutionize how parents & fans watch high school sports. 

The Outcomes You’ll Deliver

-Measurable Average Revenue per Visitor (ARPU) Growth – Deliver quantifiable increases in ARPU through strategic A/B experimentation and data-driven optimization initiatives 

-Increased Experimentation Velocity – Accelerate testing cadence by partnering with growth engineers and leveraging platforms like VWO to increase experiment throughput and speed-to-insights 

-Optimized Pricing & Packaging Strategy - Lead comprehensive pricing evaluations in partnership with finance, model revenue impact scenarios, and execute new packaging strategies that maximize monetization 

In This Role You Can Expect To

• Define the roadmap for the growth team, articulating tradeoffs with various stakeholders to build consensus 
• Conduct data analysis using bothpoint-and-click tools like Sigma and raw SQL queries to find opportunities & analyze experiments 
• Launch experiments in conjunction with engineers and through testing software such as VWO 
• Partner closely with software engineering, design, and product marketing to drive subscription growth. 
• Lead pricing and packaging strategy initiatives, collaborating with finance to model revenue scenarios and working with engineering to implement changes 
• Build and maintain growth dashboards and reporting systems to track key metrics  
• Present experiment results and strategic recommendations to executive leadership and cross-functional stakeholders with clear, data-backed insights 

To Thrive In This Role, You Have

• Data Proficiency- You are the go-to person when it comes to understanding the data and are comfortable diving into the data without an analyst. 
• Growth Experimentation Leadership- You understand when to test, what metrics to look at, and how to design experiments that deliver reliable results. 
• Business Acumen- You are an expert at prioritizing based on what will have the biggest impact for the business. 
• B2C Subscription Experience – You have experience working for a B2C subscription company and understand the unique challenges of subscription growth, retention, and monetization. 

How You Play

• Ownership over Participation- You take responsibility for achieving holistic outcomes, prioritize key objectives, and adapt quickly when situations require a different approach. You follow through even against the toughest challenges.
• Team over Stars- You are a bridge builder, establishing processes and relationships with teams outside your own. You work to rally around common goals, find win-win solutions, compromise when necessary, and help others succeed.
• Growth over Comfort- You are driven by a desire to grow and actively seek opportunities to expand your comfort zone, skills, and confidence. You embrace new challenges with curiosity, accepting discomfort and failure as opportunities to learn.
• Fairness over Popularity- You approach decisions with a scientist’s mindset, challenging your assumptions and remaining objective. You consider long-term impact rather than relying on short-term gains, proactively seek others’ perspectives, and manage emotions in decision-making.

Company Overview

PlayOn is a dynamic growth-stage company dedicated to championing the spirit of play in the high school space. Backed by KKR, our family of brands—including GoFan, NFHS Network, and MaxPreps—empowers schools with innovative solutions and exceptional service. Our fan engagement platform is the only one that offers event ticketing, streaming, fundraising, concessions, merchandise sales, and website management in one place. We save administrators time so they can focus on what truly matters: supporting the students, staff, and fans who bring their programs to life. 

Trusted by thousands of schools across the country, we're here to help create more instant replays, hold-your-breath moments, last-minute comebacks, and games you want to watch over and over again. 

When being there means everything, we make sure you never miss a moment.  

Why you’ll love working at PlayOn 

Product, potential, and people. We’re a leader in the high school event space, constantly evolving our product to meet the needs of administrators. We focus on solving real challenges, learning quickly, and creating impactful solutions. 

This is a growth-stage company, meaning your contributions have real impact. You’ll have opportunities to grow your skills, tackle meaningful problems, and make a difference in the lives of schools and the students and fans they serve. 

Our culture is built on accountability, collaboration, growth, and fairness. We don’t just show up—we show up for each other. Everyone wears the same jersey, and we play hard, make the extra pass, and cheer one another on. Losses teach us, challenges motivate us, and persistence drives us forward. We value integrity over shortcuts, choosing to do what’s right even when it’s hard. Together, we strive to be better every day—because we know that’s how we win as a team. 

The Benefits We Offer

Multiple medical insurance plans to choose from 

Dental, vision life and disability insurance 

Employee Emergency Fund  

Company equity (stock options) 

Open PTO policy  

401K plan with company match 

Hybrid/flexible work environment 

Note: Must be a full-time employee to participate in the company’s employee health benefit plan. Part-time employees and interns are not eligible to participate.