Web & Analytics Manager (Job ID: 2025-3699)

Overview

Join one of the most influential, most quoted and most trusted think tanks!  

The Brookings Institution is a nonprofit public policy organization based in Washington, DC. Our mission is to conduct in-depth research that leads to new ideas for solving problems facing society at the local, national and global level.  

We bring together leading experts in government and academia from all over the world, rooted in open-minded inquiry and representing diverse points of view, who provide the highest quality research, policy recommendations, and analysis. Research topics cover a full range of public policy issues in economics, foreign policy, development, governance and metropolitan policy. 

With fair and transparent business practices, clear communication, mutual respect, and a collaborative atmosphere that offers both professional and personal development opportunities, Brookings offers an inclusive and welcoming workplace that values the efforts of all contributors. 

The mission of the Office of Communications is to provide the tools, strategies, products and programs to support the brand and its content, and to continually grow Brookings’s impact and effectiveness as a change agent for public policy in the United States and around the world. This purpose is realized if we help our scholars raise awareness, set the agenda and shape the debate around the public policy issues they choose to address. 

Position Location: This position is hybrid. Hybrid positions combine regular in-person presence at our Washington, DC, office with the option of two days of remote work each week.

Please Note: This position is included in the staff bargaining unit, Brookings United, affiliated with the IFPTE Local 70 union, and is covered under the terms of the collective bargaining agreement.

Responsibilities

Ready to contribute to Brookings success?

The Web and Analytics Manager is an experienced website manager and analytics expert, who will play a pivotal role in shaping and optimizing Brookings’ digital presence. This role supports the Director of Website Strategy and Operations in developing and executing the overall web strategy, ensuring an exceptional user experience, and delivering a best-in-class website that effectively engages and reaches our target audience. The role will drive initiatives to enhance website functionality, align website content management system (CMS) strategy and user experience (UX) with strategic priorities, and target outreach to engage policy and decision makers at all levels. This role will lead our web data analytics function. Collaborating with senior leadership and cross functional teams, you will drive data-driven decision making, leveraging analytics tools and data insights to monitor website performance and guide our content strategy, UX decisions, and engagement. The ideal candidate will have a strong background in web content models and taxonomy, user experience (UX) design, search engine optimization (SEO), and web data analytics. We seek a detail-oriented, data-driven, and flexible professional with strong communication skills to collaborate effectively with cross-functional teams and diverse stakeholders to deliver impactful digital experiences.

Web Analytics & Performance Management (35%)

• Implement strategies to harness data to optimize web and digital content performance, track operational and audience metrics, and report metrics to inform content and audience strategy.

• Leverage analytics tools to monitor website performance, user behavior, and SEO metrics, and provide actionable insights.

• Generate regular reports, data visualizations, and insights for leadership on audience engagement, user behavior, and content performance and recommend adjustments to optimize user experience and achieve strategic objectives. 

• Maintain and update visual dashboards to support research program impact managers and web teams to track and understand content performance.

• Collaborate with internal departments and external agency partners to operationalize data flows and establish the reporting structures needed to produce reporting and optimizations.

• Support initiatives to deeply understand how policy decision-makers consume and engage with web, digital, multimedia, and other content.   

Website Strategy & Management (30%)

• Work with the Director of Website Strategy and Operations to develop and implement the overall website roadmap to optimize website content performance and reach.

• Manage the website taxonomy, homepage, and main menus, coordinating with Brookings communications teams and using data insights to guide decisions.

• Provide strategic advice, governance, and training to Brookings’ research programs regarding taxonomy, content creation, user experience (UX), and web best practices. Coordinate with website support vendors to ensure data analytics and reporting support the overall content strategy.

• Identify opportunities for content optimization and continuously evaluate content structure, taxonomy, content types, and formats to maximize engagement with our target audiences.

• Ensure web content and design updates align with brand guides and standards.

Technical Management & Operations Support (25%)

• Support business units and research programs to design and create web content, including web pages, text, and graphics/data visualizations.

• Support business units and Central Comms in understanding requirements and identifying / prioritizing website enhancements and bug fixes.

• Provide troubleshooting, user account management, and website technical expertise to support website teams.

• Support Director of Website Strategy and Operations to develop and maintain web guidance and train users.

• Support Director of Website Strategy and Operations to support technical infrastructure and tools, manage ongoing technical updates, and manage vendor relationships.

• Provide project management for special web projects and initiatives.

Strategic Communications & Internal Management (10%)

• Represent the communications team on cross-program committees, Institutional task forces, and research program meetings.  

• Support project management and collaboration across the Central Communications team and across the Institution.  

• Actively contribute to internal team and/or organizational work that shapes our systems and our culture.  

• Other duties as assigned. 

Qualifications

Ready to make an impact? In this role, you will support Brookings values of collegiality, respect, inclusion, diversity and community, and bring the following qualifications:

Education/Experience Requirements

A minimum of five years of experience in a large-scale, enterprise website environment, providing CMS content strategy, user experience, operational and analytics support.  Strong analytical skills, SEO knowledge, and experience using web analytics tools. Experience with impact assessment, digital audience research, and segmentation. Understanding of policy communications landscape required. Must be authorized to work for any employer in the U.S.

Knowledge/Skill Requirements

Experience with enterprise content management systems, preferably in a large-scale decentralized publishing model. Experience with WordPress, HTML5 and CSS preferred. Experience in user experience (UX), taxonomy, content models, and web design best practices. Demonstrated experience evaluating content strategy for the right audience and format. Strong analytical skills, SEO knowledge, and experience with Web analytics platforms (Google Analytics, Parse.ly, Google Search Console, Hotjar, etc.) to create dashboards and reports and provide data insights. Track record of using data to guide strategic communications decisions. Strong presentation and data visualization skills.Experience with audience research methodologies. Excellent critical thinking and ability to translate data into actionable insights. Strong project management and cross-team collaboration skills. Excellent organizational, communication, writing and proofreading skills.

Ability to communicate data-driven findings to mid- & senior-level managers and executives. Strong interpersonal skills and ability to work successfully with a wide range of stakeholders. Ability to work well under pressure, prioritize and manage complex tasks, communicate effectively across disciplines, and work independently and collaboratively in a fast-paced environment.

Additional Information

What can we offer you? Brookings provides a generous benefit package that is comprehensive and includes both traditional benefits and unique offerings. Our comprehensive benefits package includes medical, dental, and vision benefits, generous time off, and workplace flexibility. For more information, please visit Brookings Benefits. 

Brookings requires that all applicants submit a cover letter and resume. Please attach your cover letter and resume as one document when you apply. Please note: if you have applied to more than one Brookings job opening you should add a position-specific cover letter as a separate attachment.

Successful completion of a background investigation is required for employment at Brookings.

Brookings welcomes and celebrates diversity in all its forms, including diversity of experience, thought, and personal background. We welcome applications that reflect a variety of backgrounds based on ideology, race, ethnicity, religion, national origin, gender, sexual orientation, gender identity or expression, disability, veteran status, first generation college goers, and other factors protected by law. Brookings is proud to be an equal-opportunity employer that is committed to promoting a diverse and inclusive workplace. All selection decisions are based upon merit, skills, abilities and experience.