Job Overview

PrizePicks is building the next generation of fan-first sports gaming experiences—and that means going beyond traditional real money games. We're expanding into free-to-play formats, community-driven features, and breakthrough interactive prediction products that deliver on entertainment, engagement, and growth.

As Director Product Marketing, Free-to-Play & Innovation, you’ll take the lead on bringing our most experimental and strategic product offerings to life. From launching cultural prediction games to other innovative formats, this is a high-impact role at the forefront of our platform’s evolution.

You'll help shape these products alongside Product and Design, own the full go-to-market process, and play a critical role in defining how innovation at PrizePicks reaches and resonates with players.

What you’ll do:

• Own the GTM: Lead the go-to-market strategy, positioning, and launch plans for all Free-to-Play formats and Innovation games and platforms —ensuring alignment across product, creative, media, lifecycle, and community touchpoints. Deep understanding of brand architecture and how to develop strategies to launch new products and organize business & product frameworks. 
• Define the Narrative: Craft clear, compelling product messaging that articulates the “why it matters” of every launch—making new gameplay concepts intuitive, exciting, and resonant for both casual users and core sports fans.
• Drive Business Growth: Partner with Growth, Product, and Revenue teams to drive adoption, session frequency, and repeat engagement through timely feature-led promotions, social mechanics, and community activation strategies.
• Collaborate on Product Development: Work hand-in-hand with Product Managers and Designers from concept through build—shaping roadmap priorities, influencing game design and ongoing optimizations to ensure the player experience aligns with business and brand objectives.
• Fuel Creative Campaigns: Translate gameplay innovation into standout creative briefs that inspire paid media, social content, email marketing, and in-app storytelling—making bold ideas feel accessible and viral.
• Champion the Player POV: Leverage player insights, user behavior data, and competitive trends to ensure product and marketing decisions reflect real needs, motivations, and whitespace opportunities.
• Lead Cross-Functional Alignment: Act as the connective tissue between Product, Analytics, Design, Comms, Media, and Lifecycle—ensuring launches are cohesive, efficient, and player-first.
• Measure, Learn, Optimize: Define success metrics, monitor performance (engagement, retention, virality, monetization), and lead continuous optimization efforts across product experience and marketing execution.

What you have:

• 8-10+ years in product marketing, consumer tech, or gaming—ideally with experience launching new business units, products and platforms
• Proven success bringing experimental or 0→1 product concepts to market
• Strong storytelling and messaging development skills—especially for new formats or unfamiliar mechanics
• Experience with free-to-play games, progression systems, social gameplay, or community-driven platforms
• Excellent cross-functional collaboration skills—comfortable driving alignment between Product, Creative, and Growth teams
• Data-informed mindset with the ability to define KPIs, analyze performance, and drive decisions from insight

Bonus Points

• Experience with digital wallets, token-based economies, or money market products—with the ability to translate technical concepts into player-friendly messaging
• Familiarity with viral growth mechanics, gamification loops, or loyalty frameworks
• A strong POV on the future of sports engagement and where the next wave of gameplay is headed
• Active user of free-to-play or fantasy sports platforms

Where you’ll live:

• This is a hybrid position based at our PrizePicks headquarters in Atlanta, GA. #LI-Hybrid