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Director of Commercial Sales

Company Description

Our purpose is to make a difference in the world by reducing carbon emissions and improving access to clean energy with every module we make.

At Silfab Solar, the energy of our people is the power behind our success. Our employees actively shape the solar innovations of tomorrow, while adhering to the highest ethical operating standards and promoting a respectful and safe workplace for our diverse workforce.

Our state-of-the art facilities in the US and Canada engineer and design the latest generation of solar products and utilize advanced manufacturing technology to produce high-efficiency PV cells and modules intended to outperform the market. As a profitable and rapidly expanding company in one of the fastest-growing sectors in the renewable energy industry, Silfab provides you with an incredible opportunity to build your career and contribute to a sustainable future. We are committed to investing in our employees, providing a dynamic and supportive environment for learning and professional growth.  We offer competitive pay, generous benefits, and opportunities for advancement, but more importantly, we offer you the ability to make a real difference in the world.

Together we can create a brighter, cleaner future for generations to come.  

Job Description

Summary of Position

The Director of Commercial Sales is responsible for leading and driving the sales for C&I and light Utility projects on behalf of Silfab.  The Director of Commercial Sales will develop the key strategies and procedures to achieve revenue targets and expand the customer base for Silfab Solar's solar products. This position plays a key role in developing sales strategies, managing customer relationships, and promoting the company's solar solutions to achieve business growth.

Essential Duties and Responsibilities

  • Develop and implement strategic sales plans to meet company sales goals and objectives specifically related to the C&I and light Utility market.
  • Develop the strategy and network for Silfab C&I US made products by identifying key customers that mutually benefit from a US made solar supply partner.
  • Build and maintain strong relationships with existing and potential customers to understand their needs and provide tailored solar solutions.
  • Develop and implement the internal resources required to manage and grow a successful C&I division within the Silfab sales team.
  • Identify new market opportunities and target customer segments to expand Silfab's market presence.
  • Collaborate with marketing and product development teams to launch new products and promotional campaigns effectively.
  • Analyze and report sales data, customer feedback, and market trends to make data-driven decisions and enhance sales strategies.
  • Prepare sales forecasts and budget reports to track performance and align with financial goals.
  • Participate in industry events, trade shows, and conferences to showcase Silfab's solar products and build industry connections.
  • Ensure adherence to sales policies, ethical standards, and compliance with industry regulations.

Qualifications

Skills

  • Extensive knowledge and proven experience in achieving revenue targets within the US solar C&I and Utility markets.
  • Strong understanding of solar products, technology and contractual content within the US C&I market.
  • Extensive network of US solar contacts.
  • Excellent communication and negotiation skills to effectively engage with customers and team members.
  • Experience in selling, developing, managing US commercial solar projects.
  • Proficiency in sales forecasting, data analysis, and sales reporting.
  • Demonstrated ability to build and maintain strong customer relationships.

Traits

  • Result-oriented with a focus on achieving sales objectives.
  • Ability to work collaboratively and communicate effectively with cross-functional teams.
  • Adaptability to respond to changing market conditions and customer needs.

Education and/or Experience

  • Bachelor's degree in Business, Engineering, legal, related field or equivalent experience is preferred.
  • Minimum of 5 years of experience in US commercial or Utility projects or a senior sales role, preferably in the solar or renewable energy industry.
  • Previous record of winning and growing business despite market conditions, competition and other barriers

Additional Information

Compensation and Benefits 

  • Competitive Market Pay – Base Plus Commission Compensation 
  • Paid Time Off (vacation, sick, and holiday)  
  • 401(k) Retirement Plan  
  • Medical/Dental/Vision Insurance Plans 
  • Health Savings Account option  
  • Supplemental/Voluntary Insurance Plans 
  • Employee Assistance Program  
  • Tuition Reimbursement Program  
  • Employee Recognition Programs 
  • Employee PV Panel Purchase Program 

Average salary estimate

$120000 / YEARLY (est.)
min
max
$90000K
$150000K

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Silfab Solar is the North American manufacturing leader in the design and development of ultra-high-efficiency, premium quality PV modules. Established in 2010, Silfab Solar is headquartered in Ontario, Canada.

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Full-time, onsite
DATE POSTED
July 12, 2025
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