Product Marketing Manager
Skills
- Proven success in integrated go-to-market strategy development and execution.
- Strong product positioning and messaging skills for complex technologies.
- Experience leveraging market, customer, and competitive research to inform strategy.
- Analytical skills to interpret data and optimize marketing ROI.
- Excellent interpersonal, written, presentation, and verbal communication skills.
- Proficiency with Microsoft Office or Google Workspace.
Responsibilities
- Develop and refine product positioning, value propositions, and messaging frameworks.
- Conduct market analysis, customer research, and competitive intelligence.
- Create marketing communication and sales enablement tools such as datasheets, presentations, and digital content.
- Lead go-to-market and launch plans for new products and integrated solutions.
- Spearhead integrated marketing campaigns across owned, earned, and paid channels.
- Define and analyze marketing KPIs to optimize campaign performance and ROI.
- Serve as product marketing subject matter expert supporting sales and customer engagement.
- Drive co-marketing and content marketing initiatives internally and with external partners.
- Travel occasionally up to one week per month for events and demonstrations.
Education
- Bachelor’s Degree in Marketing, Business, Advertising, or related field required.
- MBA preferred.
Benefits
- Competitive salary range of $150,000 to $175,000 USD annually.
- Hybrid work model with onsite presence required three days a week.
- Opportunities to work with cutting-edge communication technology for mission-critical applications.
- Supportive and inclusive work environment with diversity and accommodation commitment.
- Experience in a fast-growing technology company with global impact.
Average salary estimate
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