Product Marketing Manager
Skills
- 4+ years of product marketing experience in B2B SaaS, preferably healthcare technology or related fields.
- Proven experience developing successful product positioning, messaging, and go-to-market strategies.
- Highly organized and self-motivated with ability to manage multiple projects in a fast-paced environment.
- Exceptional communication skills to simplify complex concepts and craft compelling stories.
- Experience creating sales enablement content and working closely with sales teams to drive revenue.
- Strong understanding of healthcare provider workflows, revenue cycle management, or clinical AI solutions.
- Analytical mindset with proficiency in marketing analytics tools, CRM systems, and data-driven decision making.
Responsibilities
- Develop and own product positioning, messaging, and value propositions tailored to healthcare providers.
- Lead go-to-market planning and execution including market segmentation, competitive analysis, and campaign strategy.
- Collaborate cross-functionally with product, sales, customer success, and marketing teams to drive commercial success.
- Conduct comprehensive market research and gather customer insights to inform product marketing strategies.
- Create and oversee sales enablement materials, training sessions, and tools to support the sales team’s effectiveness.
- Partner with content and demand gen teams to develop collateral such as case studies, whitepapers, webinars, and demos.
- Analyze marketing performance metrics to generate insights and optimize campaign ROI and growth.
Education
- Bachelor’s degree or equivalent experience in marketing, business, or related field
Benefits
- Comprehensive Medical, Dental & Vision plans covering majority of premiums for employees and dependents.
- Free One Medical membership with medical plan enrollment.
- Up to 12 weeks paid parental leave for birth or adoption.
- Remote work anywhere in the U.S. with $400 home office reimbursement.
- Unlimited PTO plus 10 holidays including floating holidays.
- Annual $500 learning & development budget for courses and resources.
- 401(k) with Traditional and Roth options through Empower.
- Minimal bureaucracy in a fast-moving, high-impact work environment.
- Supportive and mission-driven team culture.
Average salary estimate
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