Member Growth Performance Marketing Lead
Skills
- 7+ years of experience in performance marketing across paid search, SEO/SEM, and digital.
- Strong analytical skills and ability to derive actionable insights from data.
- Proficiency in behavioral and personalized marketing tactics.
- Excellent communication and collaboration skills for cross-functional teamwork.
- Creativity, resourcefulness, and a bias for action and testing.
Responsibilities
- Develop and execute end-to-end performance marketing campaigns including paid search, SEO/SEM, and digital channels.
- Define campaign goals, KPIs, and budgets; iterate strategies based on real-time data.
- Lead A/B and multivariate testing to optimize marketing creative, targeting, and bidding strategies.
- Collaborate cross-functionally with product, design, engineering, BI, and finance teams to align goals and track performance.
- Forecast spend, track ROI, and report on budget utilization with operations and finance teams.
- Stay updated on emerging performance marketing tools and best practices, especially in healthtech and regulated industries.
Education
- Bachelor's degree or equivalent experience preferred.
Benefits
- Health, dental, and vision insurance starting day one; access to One Medical.
- HSA and FSA plans with up to $1,000 contribution.
- Employer-sponsored 401(k) matching up to 2%.
- Yearly allotment of no cost visits to Spring Health’s network of mental health providers for employees and dependents.
- Generous paid time off, including vacation, sick leave, and company holidays.
- Parental leave: 18 weeks for birthing parents and 16 weeks for non-birthing parents after 6 months tenure.
- Access to weight management, fertility care support with reimbursement, fitness/mindfulness subscriptions, and child/elder care services.
- Up to $1,000 annual professional development reimbursement.
- $200 yearly donation matching to support causes.
Average salary estimate
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