Conversion & Growth Lead, Motley Fool Money
Skills
- Strong proficiency with Google Analytics and other web analytics tools
- Hands-on experience with CRO tools such as VWO, Convert, or Optimizely
- Ability to write compelling conversion-focused copy
- Familiarity with AI-assisted tools for content generation and A/B testing workflows
- Understanding of funnel optimization strategies across channels including SEO, paid media, email, and editorial platforms
Responsibilities
- Analyze data from multiple platforms to identify growth opportunities and execute action plans
- Own and manage the A/B testing roadmap from concept through rollout and analysis
- Write conversion-focused copy including CTAs, headlines, and landing pages
- Identify, scale, and optimize high-impact revenue drivers across the site
- Implement new site functionalities or improve existing ones to support KPI growth
- Improve performance outcomes of syndicated content on external platforms
- Expand and optimize affiliate product pitches on Fool.com
- Communicate key findings and strategies to stakeholders across teams
Education
- Relevant education or equivalent experience in digital marketing, analytics, or related fields
Benefits
- Opportunity to work on a purpose-driven financial services team
- Collaborative and fast-moving work environment
- Role offers impact on millions of users' financial decisions
- Exposure to cutting-edge AI tools to support growth and testing
Average salary estimate
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Motley Fool Money seeks a proactive Personal Finance Staff Writer to produce compelling, data-informed content empowering millions toward smarter financial decisions.
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To make the world smarter, happier, and richer.
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