Regional Marketing Associate - Student Housing Exp Required
Skills
- Strong analytical and strategic planning skills.
- Proficient in marketing analytics tools and CRM platforms.
- Excellent project management and communication abilities.
- Experience with lead generation and performance tracking.
- Capability to manage budgets and coordinate events.
Responsibilities
- Develop and execute annual traditional marketing plans tailored to regional leasing cycles and competitor analysis.
- Create marketing playbooks detailing guerrilla marketing tactics including housing fairs and campus activations.
- Align traditional marketing strategies with sales messaging, rate adjustments, and concession strategies.
- Collaborate regularly with sales teams, community teams, and internal marketing to ensure cohesive marketing efforts.
- Manage marketing budgets, compliance, contest rules, and creative project submissions.
- Coordinate grassroots campaigns, local partnerships, campus promotions, and event activations.
- Conduct site visits to support marketing execution and gather insights.
- Track campaign progress using Click Up, Yield IQ, and measure lead generation impact for continual optimization.
- Deliver monthly and quarterly reports summarizing activity, performance, ROI, and strategic recommendations.
Education
- Bachelor’s degree preferred but not explicitly specified.
Benefits
- Discretionary annual bonus
- Paid Time Off and Floating Holidays
- Health, Dental, and Vision Insurance
- 401k Matching
- Paid Maternal and Parental Leave
- Learning reimbursement opportunities
Average salary estimate
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Investors. Owners. Operators. Advisors. Experts. For over 20 years, Scion has been a forward-thinking leader in student housing. From a modest beginning in 1999, Scion has been defined by a relentless focus on student housing, coupled with dynami...
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