Manager I, Global Organic Social Media

San Francisco or Portland | Brand Marketing Team | Reports to Chief Marketing Officer 

Who is Allbirds?

At Allbirds, we believe in using business as a force for good. We’re a global footwear and apparel brand with roots in New Zealand and headquarters in San Francisco. Since 2016, we’ve been on a mission to prove that comfort, design, and sustainability aren’t mutually exclusive. Our commitment to creating better things in a better way is fueled by a belief that the fashion industry needs to focus less on flash and more on thoughtfulness. We're a certified B Corporation, meaning we meet rigorous standards of social and environmental performance, accountability, and transparency. We’re dedicated to making the most sustainable products we can using premium natural materials - designed for life’s everyday adventures. In fact, TIME 100 named us for being one of the most innovative companies. Already calling our first shoe, the Wool Runners, the most comfortable in the world, and there is much more to come.

We take our craft seriously, but not ourselves. As part of the Allbirds family, you can look forward to team lunches, product tests, fun company events, inspiring guest speakers, comfortable shoes, sheep puns, and lots of creative ideas.

What You'll Do:

As the Organic Social Media Manager, you will lead the strategy, planning, and execution of Allbirds’ organic social media presence. You’ll create and curate content that inspires, educates, and connects our community, while championing a distinct Allbirds voice that is playful, smart, and rooted in purpose.

Key Responsibilities

• Strategy & Planning
  
  
• Develop and execute a global organic social strategy that drives brand love, community engagement, and cultural relevance.
• Own the social media calendar, ensuring integration with product launches, brand campaigns, retail moments, and key cultural events.
• Collaborate with internal teams (Brand Marketing, Product, Retail, Sustainability) to surface stories that matter.
• Content Creation & Creativity
• Concept, produce, and publish original social-first content (photo, video, graphic, written) that brings the Allbirds brand to life in fresh and compelling ways.
• Write compelling social copy that reflects Allbirds’ tone of voice and makes sustainability approachable and shareable.
• Partner with creative teams (art directors, designers, video editors) to create platform-specific content that is thumb-stopping and on brand.
• Proactively pitch and test new content formats that align with cultural trends and platform shifts.
• Social Insights & Trends
• Stay on top of emerging social media trends, platform updates, and cultural conversations—bringing fresh insights to the team.
• Analyze what’s working (and what’s not) on our channels and across competitors, translating insights into actionable creative content ideas and optimizations.
• Monitor social conversations to identify opportunities for brand participation and real-time content.
• Community Engagement
• Manage daily community management, responding to comments, questions, and DMs to foster conversation and deepen relationships.
• Cultivate an authentic and inclusive brand presence that resonates with diverse audiences.
• Reporting & Optimization
• Analyze and report on performance metrics weekly and monthly, extracting insights to inform future strategies and creative executions.
• Continuously test new formats, features, and content types to grow reach, engagement, and community love.
• Influencer & Creator Collaboration
• Support influencer content integration into organic feeds and stories in partnership with the Influencer Marketing team.
• Identify emerging creators for potential organic collaborations that align with brand storytelling.
  
  

What are we looking for?

• BA/BS or equivalent work experience
• 2+ years of experience managing organic social media for consumer brands, ideally in footwear, apparel, or lifestyle sectors.
• Proven ability to create social-first content (photo, video, graphics, copy) that is on brand, culturally relevant, and drives engagement.
• Deep understanding of social media platforms, content trends, and best practices.
• Highly creative with a proactive mindset—constantly seeking new ways to tell stories that stand out in-feed.
• Insights-driven, using performance data and cultural trends to guide and optimize content decisions.
• Strong copywriting skills with an instinct for sharp, witty, and brand-aligned language.
• Comfortable working cross-functionally to gather inputs and align stakeholders.
• Highly organized with strong attention to detail and the ability to manage multiple projects in a fast-paced environment.
• Familiarity with social media management tools such as Sprout Social, Later, or Hootsuite.
• Experience working with global consumer brands and regional teams.
• Basic knowledge of Adobe Creative Suite (Photoshop, Premiere, Lightroom).
• Photography, video editing, or motion graphic skills.
  
  

What do we offer?

This position is based in San Francisco, or Portland.  The  pay range for this role is: $90-100k.  Allbirds routinely evaluates pay rates, and the ranges are subject to change based on market rates and other considerations.  We factor in a number of components when determining starting pay, including the job and level you are hired into, location, skillset, experience and peer compensation.

Benefits Overview:

When you join our flock at Allbirds, we offer competitive pay as well as bonus and equity for eligible roles, healthcare, retirement savings, and other great benefits for the whole being. Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms. For information about benefits and eligibility, please see the detailed list below.

• Health benefits include Medical, Dental, and Vision plans for employees and eligible dependents. 
• Medical plan options include: PPO, HDHP (100% premium paid for employees, employees only pay premium for dependents), and HMO (in California)
• 100% Company paid OneMedical memberships available for members of certain medical plans. 
• Company HSA contribution for enrolled HSA members.
• Financial benefits include: company equity for eligible roles, 401(k) with employer matching contribution (with immediate vesting and pre and post-tax options), Employee Stock Purchase Plan, company-paid life insurance for full time roles, short-term and long-term disability, pre-tax savings programs for eligible healthcare, childcare and commuter expenses for both full and part-time roles, medical travel expense reimbursement program for full and part-time roles.
• Unlimited PTO for full-time corporate roles, sick and vacation time for  other roles, plus parental leave (with a new parent bonus for full-time employees), volunteering, medical & family care leave, bereavement, jury duty, and voting.
• Employee Assistance Program.
• Company discount (50%) on most Allbirds products, discount mall through LifeBalance, reimbursement on eligible wellness expenses (full-time employees) and cellphone and more for certain eligible role

Work Environment

Work takes place in an office setting. This job may require working more than 8 hours per day and/or 40 hours a week. It requires the ability to sit and work at a computer for extended periods of time and communicate effectively with a diverse audience in person, by phone and by computer. This position requires the ability to occasionally lift, push, and carry up to 10 lbs frequently and up to 15 lbs occasionally.

Diversity

Allbirds is an equal opportunity employer and makes employment decisions on the basis of merit. Allbirds policy prohibits unlawful discrimination based on race, color, religious creed, sex, gender identity, marital or veteran status, age, national origin, ancestry, citizenship, physical or mental disability, medical condition, genetic information or characteristics (or those of a family member), sexual orientation, pregnancy, or any other consideration made unlawful by federal, state, or local laws. It also prohibits discrimination based on a perception that anyone has any of those characteristics or is associated with a person who has or is perceived as having any of those characteristics. All such discrimination is unlawful.