Social Media & Marketing Assistant

Description

•  We’re looking for a creative and motivated teammate to help us tell the Y’s story through social media and digital content.
• You’ll work alongside the Marketing Director to plan campaigns, promote programs, and share the impact of our mission with the community.
• With a flexible, part-time schedule, you’ll gain hands-on experience in nonprofit marketing while making a difference in the lives of others.

OUR CULTURE:

Our mission and core values are brought to life by our culture. At the Y, we strive to live our cause of strengthening communities with purpose and intentionality every day. We are welcoming: We are open to all. We are a place where you can belong and become. We are genuine: We value you and embrace your individuality. We are hopeful: We believe in you and your potential to become a catalyst in the world. We are nurturing: We support you in your journey to develop your full potential. We are determined: We are on a relentless quest to make our community stronger, beginning with you.

Requirements

Position Title: Social Media & Marketing Assistant
Reports to: Marketing Director

Department: Administration

Classification: Part-Time, Non-Exempt

Schedule: 15-20 hours per week

Compensation: $17.00-$20.00/hour

POSITION SUMMARY:

As a Social Media & Marketing Assistant, you will help connect our community to the Y’s mission by planning, creating, and publishing engaging content across social media platforms. You’ll support marketing campaigns, tell compelling stories through photos and video, and collaborate with staff to promote programs, events, and initiatives. This role focuses primarily on social media and content creation, with additional support for internal marketing and general marketing administration.

This position has potential to transition into a full-time role depending on organizational needs and candidate performance.

ESSENTIAL FUNCTIONS:

• Develop and schedule content for Facebook, Instagram, and other platforms in alignment with the Y’s brand and voice.
• Monitor engagement (likes, comments, DMs), respond to basic inquiries, and flag items for follow-up when needed.
• Track performance metrics and provide regular updates on what’s working.
• Stay informed on social trends and suggest fresh ideas for increasing reach and relevance.
• Work closely with the Marketing Director to help plan and execute social media campaigns that support program enrollment, fundraising, and community engagement.
• Capture and curate photos and videos of Y programs, events, and members.
• Write engaging captions and short-form copy tailored to each platform.
• Assist with visual and written content for newsletters, digital signage, and the website as needed.
• Work with staff to collect member stories, testimonials, and program highlights that showcase the Y’s impact.
• Help design or update facility signage, posters, and flyers for programs and events.
• Assist with organizing and promoting special events and campaigns.
• Maintain a photo and video library, and support general marketing-related administrative tasks as assigned.

QUALIFICATIONS

• At least 18 years of age
• Experience in marketing, communications or related work (experience through internships or coursework is acceptable)
• Proficient in social media platforms and basic analytical tools and software
• Strong oral and written communication skills with attention to detail
• Familiar with using Adobe Creative Suite (Illustrator, InDesign, Photoshop, Lightroom)
• Experience capturing and editing photos in various settings, video experience a plus
• Excellent organizational skills and the ability to meet deadlines
• Ability to work independently and as part of a team
• Possess a strong understanding of the YMCA and its purpose, mission and values; demonstrates this understanding through behavior and actions that support the purpose, mission and values
• Current certification in CPR and AED; complete trainings in Child Abuse Prevention and Blood Borne Pathogens (internal training provided)

WORKING CONDITIONS

• Flexibility for occasional evening or weekend events
• Ability to work in a fast-paced environment
• Works under tight deadlines
• Specific vision abilities required by this job include close vision, distance vision, and the ability to adjust; additionally, the job entails frequent exposure to a computer screen

CORE COMPETENCIES

Mission Advancement: Accepts and demonstrates the Y’s vales. Demonstrates a desire to serve others and fulfill community needs. Supports fund-raising.

Collaboration: Works effectively with people of different backgrounds, abilities, opinions, and perceptions. Builds rapport and relates well to others. Seeks first to understand the other person’s point of view and remains calm in challenging situations. Listens for understanding and meaning; speaks and writes effectively. Takes initiative to assist developing others.

Operational Effectiveness: Makes sound judgments, and transfers learning from one situation to another. Embraces new approaches and discovers ideas to create a better member experience. Establishes goals, clarifies tasks, plans work and actively participates in meetings. Follows budgeting policies and procedures and reports all financial irregularities immediately. Strives to meet or exceed goals and deliver a high-value experience for members.

Personal Growth: Pursues self-development that enhances job performance. Demonstrates an openness to change and seeks opportunities in the change process. Accurately assesses personal feelings, strengths, and limitations and how they impact relationships. Has the functional and technical knowledge and skills required to perform well; uses best practices and demonstrates up-to-date knowledge and skills in technology.