Digital Marketing Lead

About the role

We are seeking a high-caliber Digital Marketing Lead to work alongside our Founder & CEO to systematize our go-to-market efforts, own our social media, and tell the story of our business. This is NOT a “weekly social media posting role” but rather a pathway to becoming a Head of Content, Head of Growth, or even Chief Marketing Officer at a fast-growing startup that’s experiencing rapid-growth.

Time: U.S. Central Time (CST)

Compensation: $1,800 to $2,000 USD per month

About you

Are you a social media wizard looking for autonomy? Are you an end-to-end growth hacker that loves to flex from marketing strategy to creating engaging content? We are looking for a Digital Marketing Lead to transform our brand presence and attract top clients and candidates to our business. In this role, you will work cross-functionally with Client Services, Recruiting, HR and Marketing to tell our story so we can better fulfil our vision where everyone can take their God-given space. The right person will be given the autonomy to own initiatives, learn new skills, and travel around the world.

Responsibilities

• Growth strategy  
• Work with Executive Team and external partners to understand, test and manage various go-to-market strategies to grow our brand. 
• Drive scalable lead generation through our multi-channel strategy (content marketing, referrals, etc.) 
• Develop and execute social media strategies for brand awareness, engagement, and growth.
• Collaborate with cross-functional teams for strategy alignment.
• Social media management 
• Manage all social media channels, ensuring content is engaging and on-brand.
• Create and curate content (text, images, videos) for target audience engagement.
• Build a content calendar so your posts stay on schedule.
• Establish social media advertising workflows. 
• Stay updated on social media trends and best practices through researching your audience.
• Analytics and reporting
• Monitor trends, analyze data, and make data-driven decisions for optimization.
• Set and track performance through establishing KPIs for campaign success.
• Track and advise on our client and candidate acquisition funnels to measure churn, conversion, etc.

• 4+ years of experience in Marketing, Social Media, and/or Growth role (preferably in a fast-growing or startup environment).
• 2+ years of experience working for a U.S. client (preferably a startup) 
• Creative AND strategic thinker, with the ability to develop innovative social media strategies that drive results and build a brand. 
• Strong analytical skills, with the ability to analyze data and make data-driven decisions.
• Proficiency in social media platforms and tools for content scheduling, monitoring, and analytics. 
• Strong understanding of social media platforms AND their trends/audience behavior, including Facebook, Instagram, X, LinkedIn, and more
• Ability to work reliably and independently in a remote setting with minimal supervision.
• Bachelor Degree or higher in Marketing, Communications, or a related field (summa, magna or cum laude and/or Academic Scholar from a reputable college preferred)

Preferred requirements

• Bonus: You can run an entire campaign on your own (idea to post) 
• Bonus: You are a growth strategist AND a wicked marketer 
• Bonus: You have a passion for growth hacking and lead-gen across various channels (cold outbound, SEO, email marketing, community engagement, guerrilla marketing, event management, and paid ads)

• Work From Home
• Training & Development