Senior Lead, Vertical Ad Product Marketing
Skills
- Strong analytical and storytelling skills.
- In-depth understanding of streaming and digital advertising ecosystems including SSPs, DSPs, CTV, and programmatic.
- Excellent project management and stakeholder collaboration abilities.
- Experience building vertical marketing strategies.
Responsibilities
- Conduct competitive analysis and market research on ad tech landscape and trends.
- Develop vertical-specific strategies, including roadmaps, positioning, packaging, and playbooks.
- Collaborate with product managers on feature prioritization aligned with business goals.
- Craft compelling messaging and value propositions for ad products and services.
- Lead go-to-market launches of new ad features and partnership initiatives.
- Create internal enablement materials to empower sales and partner teams.
- Develop external educational content and represent Tubi at industry events.
Education
- Bachelor’s degree or equivalent experience in relevant fields.
Benefits
- Annual discretionary bonus and long-term incentive plan.
- Medical, dental, and vision insurance coverage.
- 401(k) retirement plan.
- Flexible time off policy for salaried employees.
- 12 weeks paid parental leave within first year of child bonding.
- Monthly wellness reimbursement.
Average salary estimate
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