Marketing Manager

The Naud Campus is a dynamic cultural destination in Los Angeles, blending music, hospitality, and community in a reimagined industrial setting. Located where Mission Junction meets Chinatown, the campus comprises three entities: a music venue, a cocktail bar and a warehouse bar. Pacific Electric, a 750-capacity live music venue opening in Fall 2025, is designed to deliver high-impact performances in an electrifying, design-forward environment. Adjacent to the venue are a cocktail bar (also opening Fall 2025) and a warehouse bar (turning on in 2026). These are two distinctive hospitality concepts, each with its own identity and energy.

Developed by tvg, a creative hospitality group known for shaping experiential, culturally-driven spaces, the Naud Campus is set to become a cornerstone for locals and visitors seeking authentic, high-quality entertainment and social connection.

About the Role

The Marketing Manager is responsible for developing and executing marketing strategies to drive awareness, engagement, and attendance for Pacific Electric and the two adjacent hospitality concepts (which have yet to be announced to the public). This role focuses on building brand awareness, customer acquisition, retention, content creation, and community outreach, ensuring these spaces remain as vibrant cultural hubs. 

A creative and forward-thinking marketeer, our ideal candidate will be deeply embedded in Los Angeles’ music and food and beverage scene, leveraging digital and grassroots marketing, social content creation and management, strategic partnerships, and data-driven insights to maximize impact. They will collaborate cross-functionally with venue leadership as well as external partners, and internal teams to craft compelling campaigns that bring these spaces to life.

RESPONSIBILITIES

• Develop and execute integrated marketing strategies for all three Campus entities.
• Manage comprehensive marketing initiatives (digital, social, CRM, OOH, print) to drive F&B sales and reservations.
• Forecast, create and execute campaigns for varying brand activations, programming, F&B offerings, and seasonal activities.
• Lead social media strategy and execution to showcase the spaces and highlight each brand’s unique personality through guest experiences, ambiance and F&B programs.
• Own and manage the annual budget for each of these three sites. 
• Experience handling outreach and management of partnerships with businesses and local communities.
• Collaborate internally with the management team as well as with third-party vendors, agencies, and partners. 
• Oversee content creation (visuals, copy) for all concepts, aligning with brand and event goals. Ensure consistent brand voice across all marketing channels for each concept.
• Cultivate relationships and partnerships with local F&B media, nightlife influencers, and hospitality partners.
• Track and analyze campaign performance to optimize all digital initiatives. Create monthly reports tracking progress against KPIs.
• Stay current with LA’s F&B, hospitality, and music trends.

REQUIREMENTS 

• 5+ years of marketing and/or communications experience, with a demonstrated focus on the food and beverage, nightlife, or hospitality sectors. Experience with multi-concept venues or entertainment complexes is a strong plus.
• Proficiency in developing comprehensive integrated marketing plans and budgets.
• Proven experience in building and managing social media content calendars and robust CRM/email marketing campaigns, particularly for hospitality brands.
• Expertise in digital advertising platforms, website management and development, paid and organic social media campaigns, SEO, SEM, SMS marketing, and CRM systems, with a clear understanding of how these drive revenue and guest engagement.
• Skilled in creating, managing and posting content on social platforms (ex: TikTok, Instagram, X, Spotify)
• Well-versed in Keynote, Microsoft Suite and G-Suite.
• Strong command of design and editing tools such as Adobe Creative Suite (e.g., Photoshop, InDesign), Canva, or Figma for creating engaging marketing collateral.
• Experience managing cross-functional teams and collaborating effectively with external agencies or in-house creative departments.
• Deep knowledge of the Los Angeles F&B, hospitality and music trends, including existing relationships with local media, influencers, and promotional partners within this sphere.
• Exceptional storytelling ability, with a knack for crafting compelling narratives around unique bar concepts and guest experiences.

Annual Salary

$75,000-$80,000

EQUAL OPPORTUNITY EMPLOYMENT

We are proud to be an equal opportunity employer at tvg. We celebrate diversity and are committed to creating an inclusive environment for all employees.

• Medical, Vision and Dental benefits for you and your family. 
• Unlimited time off policy.
• 401K program with company match.