Vice President of Digital Marketing and Growth

We Put the World on Vacation

Travel + Leisure Co. is the world’s leading vacation ownership and travel membership company, with a dynamic and growing portfolio of resort, travel club, and lifestyle travel brands. Our dedicated associates help the company achieve its mission to put the world on vacation. Innovation and growth keep our work interesting and fun. Every day is a chance to learn something new and turn vacation inspiration into exceptional experiences for millions of travelers worldwide.

The Vice President of Digital Marketing and Growth will be responsible for leading and executing comprehensive digital marketing initiatives to drive brand awareness, customer acquisition, and revenue growth. This strategic role requires a visionary leader with a proven track record of developing and implementing successful digital marketing strategies, leveraging cutting-edge technologies and trends.

Additionally, the VP will play a crucial role in shaping the company's overall marketing technology landscape and data infrastructure, ensuring seamless integration and utilization of tools for enhanced performance. The position demands a forward-thinking approach to marketing, encompassing not only current best practices but also anticipating and adapting to future industry advancements. The VP will act as a key driver in fostering a culture of continuous innovation, driving the company to the forefront of digital marketing excellence.

How You'll Shine:
Digital Strategy Development:

• Develop and execute a comprehensive digital marketing strategy aligned with overall business objectives.
• Stay abreast of industry trends, emerging technologies, and digital marketing best practices to ensure a competitive edge.

Customer Acquisition & Retention:

• Lead customer acquisition through various digital channels, including but not limited to SEO, SEM, Paid Social, SMS, Push, email marketing, and partnerships.
• Optimize conversion funnels and user journeys to maximize customer acquisition, retention, and monetization efficiency.
• Lead overall marketing operations including web production, email production, digital design, digital copy, digital analytics, and paid media buying.

Marketing Technology and Data:

• Oversee the selection, implementation, and optimization of marketing technology tools to enhance the efficiency and effectiveness of digital marketing efforts.
• Manage marketing data and analytics, ensuring accurate reporting and insights for informed decision-making.
• Lead enterprise-wide personalization efforts across all digital mediums.

Team Leadership:

• Lead and inspire a high-performing digital marketing team of 75-80 people, fostering a collaborative and innovative work environment.
• Provide guidance and mentorship to team members, enabling professional growth and skill development.

Digital Growth:

• Lead holistic digital pods responsible for driving growth in alignment with the company's most critical digital priorities.
• Oversee management and coordination of cross-functional teams, including content creators, designers, developers, and analysts, to ensure seamless execution of digital initiatives.
• Foster a collaborative and agile work environment within the digital pods to drive innovation and efficiency.

What You'll Bring:

• Bachelor's or master’s degree in marketing, Business, or a related field.
• Proven experience developing and executing successful digital marketing strategies.
• Strong strategic thinking and ability to align digital initiatives with overall business objectives.
• In-depth knowledge of digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing.
• Experience in selecting, implementing, and optimizing marketing technology tools.
• Proficiency in managing marketing data and analytics for data-driven decision-making.
• Demonstrated ability to lead and inspire high-performing digital marketing teams.
• Experience in developing and managing digital marketing budgets.
• Excellent communication skills to articulate complex digital strategies and insights.
• Proficiency in using and managing marketing technology platforms, such as marketing automation tools, CRM systems, and analytics platforms.
• Expertise in data management, including the ability to collect, analyze, and interpret large sets of data for actionable insights.
• Familiarity with SEO and SEM tools for keyword research, competitor analysis, and performance tracking.
• Experience working with CMS platforms for content creation, optimization, and management.
• Proficient in using email marketing platforms for campaign creation, automation, and analytics.
• Expertise in web analytics tools, such as Google Analytics, to track and analyze website performance.
• Experience with A/B testing tools for optimizing digital marketing campaigns and user experiences.
• Knowledge of digital advertising platforms (e.g., Google Ads, Facebook Ads) for campaign creation, targeting, and optimization.
• Proficiency in CDP systems for customer data management and segmentation.
• Basic understanding of HTML, CSS, and JavaScript can be beneficial for better collaboration with web development teams.
• Knowledge of data privacy regulations and compliance requirements, ensuring responsible and ethical use of customer data.
• Minimum 12 years of direct experience in digital
• Minimum 8 years of digital management experience
• Proven experience in a senior digital marketing role, with a track record of driving successful digital strategies.

Experience equivalent to the education requirement may be accepted in lieu of the education requirement.

How You'll Be Rewarded:

We offer a diverse range of comprehensive health and welfare benefits to associates who work 30 or more hours per week to meet your needs and support you throughout your career with us. Travel + Leisure Co. benefits include:

Note: Temporary and/or seasonal associates are ineligible for Paid Time Off.

• Medical
• Dental
• Vision
• Flexible spending accounts
• Life and accident coverage
• Disability
• Depending on position, paid time off, parental leave and holidays (speak to your recruiter for additional information)
• Wish day paid time to volunteer at an approved organization of your choice
• 401k with employer match (subject to eligibility requirements, including tenure - speak to your recruiter for additional information)
• Legal and identify theft plan
• Voluntary income protection benefits
• Wellness program (subject to provider availability)
• Employee Assistance Program

Where Memories Start with You

Hospitality is at the heart of all we do at Travel + Leisure Co. Here, you’ll find an inclusive environment where we deliver excellence and take time to have fun, celebrate together, and support one another. We're always looking ahead to what’s next and how we can strengthen our business, its neighboring communities, and the customer experience. Join our global team and build a career where memories start with you.

We are an equal opportunity employer, and all applications will be considered for employment without attention to their membership in any protected class. If you require any reasonable accommodation to complete your application or any part of the recruiting process, please email your request to MyCareer@travelandleisure.com, including the title and location of the position for which you are applying.