Become a part of our caring community and help us put health first
 

Humana’s Consumer Insights and Analytics organization is seeking a Digital Marketing Analysis Lead - Customer Engagement to join the team working remote anywhere in the US or Arlington, VA. As the Lead you will be responsible for improving the prioritization, efficiency, and impact of member-facing communications across marketing, operational, and regulatory communications as part of the.

Reporting to the Associate Vice President, Customer Engagement Analysis, you will have an immediate impact on driving efficiency and effectiveness across the delivery of more than $1 billion in annual discretionary, operational, and regulatory communications to Humana’s customers, members, and patients.  You will drive adoption of analytical insights, establish customer and business impact-focused prioritization, and identify new opportunities to improve member and business outcomes; all while minimizing member friction.

Key Role Functions

• Assess business cases of new campaigns and strategies

• Deaverage data to identify segments of opportunity

• Work closely with teams of data scientists to monitor test vs. control performance of campaigns

• Respectfully challenge campaigns / strategies that do not have sufficient business or customer value

• Develop recommendations about which campaigns to scale up or wind down

• Identify bigger picture insights/ thematic opportunities based on observing performance across portfolio of campaigns

• Present analysis and recommendations to senior audiences as part of Measurement Council and Marketing Monthly Business Review

The successful candidate will have demonstrated success in creating and leveraging insights to identify opportunities that strengthen customer relationships to improve retention and drive engagement.  They will demonstrate strong ability to influence key stakeholders, as this person must be comfortable working cross-functionally and collaboratively across Marketing, Enterprise Growth, MarketPoint, Insurance, CenterWell, Digital, IT, Corporate Communications, Risk, Compliance, Legal, and Operations, among other lines of business. Other key elements to success include:

• Strategic & analytic orientation: A proven track record of decision making and problem solving based on analytics. Conceptual thinking skills must be complemented by rigorous analytic marketing skills

• Strong executive communication skills: Impeccable written and oral communication credentials, coupled with strategic influencing skills and the ability to drive agreement through intellect, interpersonal and negotiation skills

• Clear results orientation: display an intense focus on achieving both short- and long-term goals. He/she should be able to drive and execute an agenda in a fluid environment

• Partnership: Work closely with colleagues across Humana including: Marketing, Finance, Legal, Compliance and Operations to drive improvements in profitability, including influencing which efforts to accelerate, and which ones to throttle back on

• Successful track record of thriving in a fast paced, entrepreneurial and dynamic environment

Use your skills to make an impact
 

Required Qualifications

• Bachelor’s degree

• 3+ years of experience in marketing or business analytics

• 2+ consulting experience

• Strong analytic, communications, organization and problem-solving skills which support and enable sound decision making and articulation of strategic priorities

• Demonstrated success translating insight into business and customer impact

• Strong financial and business acumen

• High self-initiative, commitment and follow through

• Excellent interpersonal, negotiation and communication skills and proven ability to work effectively with all organizational levels

• Strong team player, able to build and leverage relationships across the organization

Preferred Qualifications

• Master’s degree

Additional Information

To ensure Home or Hybrid Home/Office employees’ ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:

• At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested

• Satellite, cellular and microwave connection can be used only if approved by leadership

• Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.

• Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job.

• Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information

Humana offers a variety of benefits to promote the best health and well-being of our employees and their families. We design competitive and flexible packages to give our employees a sense of financial security—both today and in the future, including:

• Health benefits effective day 1

• Paid time off, holidays, volunteer time and jury duty pay

• Recognition pay

• 401(k) retirement savings plan with employer match

• Tuition assistance

• Scholarships for eligible dependents

• Parental and caregiver leave

• Employee charity matching program

• Network Resource Groups (NRGs)

• Career development opportunities

Our Hiring Process

As part of our hiring process for this opportunity, we may contact you via text message and email to gather more information using a software platform called HireVue. HireVue Text, Scheduling and Video technologies allow you to interact with us at the time and location most convenient for you. 

If you are selected to move forward from your application prescreen, you may receive correspondence inviting you to participate in a pre-recorded Voice, Text Messaging and/or Video interview.  Your recorded interview will be reviewed and you will subsequently be informed if you will be moving forward to next round of interviews.

If you have additional questions regarding this role posting and are an Internal Candidate, please send them to the Ask A Recruiter persona by visiting go/Buzz and searching Ask A Recruiter! Please be sure to provide the requisition number so we may be able to research your request quicker.

Humana values personal identity protection. Please be aware that applicants may be asked to provide their Social Security Number, if it is not already on file. When required, an email will be sent from Humana@myworkday.com with instructions on how to add the information into your official application on Humana’s secure website.

Travel: While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.

Scheduled Weekly Hours

40

Pay Range

The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.

 

$115,200 - $158,400 per year

 

This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.

Description of Benefits

Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.

Application Deadline: 07-14-2025

About us
 

Humana Inc. (NYSE: HUM) is committed to putting health first – for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.

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Equal Opportunity Employer

It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.