Collegiate Community Marketing Specialist

At YETI, we believe that time spent outdoors matters more than ever and our gear can make that time extraordinary. When you work here, you’ll have the opportunity to create exceptional, meaningful work and problem solve with innovative team members by your side. Together, you’ll help our customers get the high-quality gear they need to make the most of their adventures. We are BUILT FOR THE WILD™.

As the Community Marketing Specialist, Collegiate you’ll be responsible for driving awareness, affinity, and advocacy for YETI within University Athletic Programs. In this role you’ll be responsible for creating and maintaining relationships with coaches, training staff and other members of the athletic programs. You are a highly motivated marketer with a deep personal passion for all things college sports. You love making connections and understand the network in the collegiate community. You thrive in fast-paced, ever-changing environments, and aren’t afraid to take initiative and run with projects with varying levels of direction. 

 
Responsibilities: 
• Align, service, and maintain day-to-day relationships with key athletic partners 

• Mine for new talent and partnerships that align within these categories and leverage your network 

• Work closely with the marketing team to create campaigns and content pertaining to collegiate 
• Internal consultant for the broader marketing team as it pertains to the collegiate industry 
• Ensure YETI maintains relevance and authenticity in the community 
• Provide necessary intel for YETI on any major trends within the community 
• Active outreach and communication in-person or over phone/email to relevant individuals and groups in the dedicated community 
• Handle day-to-day needs of partner relationships within the community, and assist with production and staffing of consumer-facing events on behalf of the YETI brand 
• Willingness to travel 60% of the time 

 
Qualifications and Attributes: 
• A Bachelor’s Degree is required 
• At least 2 years of experience in interfacing and/or working with the collegiate community 

• Ability to work in a fast-paced, changing environment 
• You must be able to handle and manage multiple relationships with Ambassadors and brand partners with the highest level of customer service 
• The ideal candidate will be able to prioritize travel and time in the field within regular department workflow 
• Excellent written and verbal communication skills 
• Goal oriented with high standards for excellence 
• Strong time management skills

• Former collegiate athlete is a plus 

#LI-AV1  

Benefits & Perks:

Click here to learn about the benefits and perks we offer at YETI.

YETI is proud to be an Equal Opportunity Employer.

Our commitment to creating a diverse, equitable, and inclusive culture is at the center of everything we do for our employees. We embrace all applicants looking to bring their authentic selves to YETI and contribute to our mission of keeping the wild WILD. Find out more about our commitment to DE&I at yeti.com/esg.html.

All applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws.

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