Associate Manager, Global Product Marketing - NBA 2K
Skills
- Experience with video game marketing and lifecycle engagement campaigns.
- Deep knowledge and enthusiasm for NBA 2K and its game modes, especially MyCAREER.
- Familiarity with social media platforms, creative workflows, and community engagement practices.
- Experience with CRM and engagement marketing technologies.
- Strong organizational skills and attention to detail.
- Good communication skills across cross-functional teams.
- Comfort using project management tools like Monday.com or Jira.
Responsibilities
- Support and execute MyCAREER marketing campaigns focused on player engagement and retention.
- Manage Season Pass creative briefing, marketing execution, and digital setup throughout product lifecycle.
- Maintain the Product Marketing calendar and coordinate content plans across teams.
- Partner with channel leads and creative producers to develop briefs and align campaign assets.
- Oversee delivery of marketing content across channels such as Push Notifications, In-Game, CRM, and Social.
- Review and approve creative materials to boost engagement across key game modes.
Education
- Bachelor’s degree preferred but not explicitly required.
Benefits
- Medical, dental, vision, and basic life insurance coverage.
- 14 paid holidays annually.
- Paid vacation ranging from 15 to 25 days or discretionary time off.
- Up to 10 paid sick days per year.
- Paid parental and compassionate leave.
- Wellbeing programs including mental health and wellness support.
- Family planning support through Maven.
- Commuter benefits.
- Reimbursements for fitness expenses.
- 401(K) plan and Employee Stock Purchase Program eligibility.
Average salary estimate
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2K develops and publishes interactive entertainment globally for console systems, handheld gaming systems and personal computers, including smartphones and tablets, which are delivered through physical retail, digital download, online platforms an...
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