VP of Demand Generation
Skills
- Strong leadership and team management capabilities.
- Deep knowledge of demand generation tactics and funnel optimization.
- Proficiency with marketing automation platforms and CRMs like HubSpot, Marketo, Salesforce.
- Excellent communication and collaboration skills.
- Data-driven mindset with experience in A/B testing and performance analytics.
Responsibilities
- Develop and execute a multi-channel global demand generation strategy to drive qualified pipeline.
- Align demand generation strategy with business goals and growth objectives.
- Lead integrated campaign execution across digital channels including email, paid media, SEO/SEM, and events.
- Manage cross-functional collaboration across marketing, sales, business development, and digital teams.
- Use analytical tools to inform strategy and optimize performance through continuous testing and analysis.
- Oversee demand generation budget and optimize spend for maximum ROI.
Education
- Bachelor’s degree in marketing, business, communications or related field.
Benefits
- Employer Paid Health, Vision, and Dental insurance.
- 401(k) Plan with employer matching.
- Competitive bonus structure.
- Employer paid life and disability insurance.
- Generous paid time off and paid holidays.
- Virtual employment with technology allowance.
- Certification reimbursement and vacation bonus.
- Paid office closure from December 25 to January 1.
Average salary estimate
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