Vice President of Digital Marketing
Skills
- Expertise in digital marketing strategy and e-commerce growth
- Strong leadership and team management abilities
- Proficient in data-driven decision making and analytics
- Excellent communication and cross-functional collaboration skills
- Experience managing budgets and P&L
- Familiarity with digital marketing tools and platforms
- Ability to lead in a fast-paced, autonomous work environment
- Creative problem solving and initiative-taking mindset
Responsibilities
- Lead with goodr’s core values of Fun and Authenticity to empower and grow the digital marketing team
- Own and evolve digital direct-to-consumer strategy across all digital channels
- Align digital marketing strategies with overall business and marketing goals
- Manage P&L and go-to-market strategy for Direct To Consumer
- Set clear performance targets and use data to optimize digital campaign execution
- Collaborate cross-functionally with Brand, Creative, Product, and Customer Experience teams
- Drive experimentation and innovation in digital marketing initiatives
- Lead monthly one-on-ones, provide continuous feedback and development opportunities
- Monitor industry trends to keep goodr ahead of digital marketing advancements
Education
- Formal degree not required; diverse educational backgrounds welcomed
Benefits
- Competitive salary range $180K - $230K USD (based on experience)
- Paid vacation with encouragement for taking time off
- Medical, Dental, and Vision insurance benefits
- 401(K) plan with company matching
- Financial wellness counseling
- Flexible hybrid working environment
- Unique company culture focusing on fun and authenticity
Average salary estimate
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