Manager, Digital Marketing - US Latin
Skills
- Digital marketing expertise in music, entertainment, or youth brands
- Strong understanding of Latin music and culture relevant to US and global markets
- Fluency in English and Spanish, both verbal and written
- Experience with analytics tools like Chartmetric, TikTok Analytics, YouTube Studio, and Google Analytics
- Ability to manage multiple projects in fast-paced environments
- Excellent communication and organizational skills
- Passion for music, storytelling, and digital innovation
Responsibilities
- Develop and lead digital marketing campaigns for artist releases, tours, and content drops
- Manage social media strategy including content planning and community engagement across multiple platforms
- Collaborate with social partnership teams to enhance streaming performance through pre-save campaigns and playlist pitching
- Implement fan acquisition and engagement initiatives including email, SMS, UGC, and direct-to-fan channels
- Analyze digital channel performance data to optimize campaigns and provide actionable insights
- Work cross-functionally with A&R, Publicity, Creative, International, and Brand Partnerships teams
- Stay updated on platform trends, algorithm changes, and emerging digital marketing tools including AI
Education
- Bachelor's degree preferred in Marketing, Communications, Business, or related field
Benefits
- Inclusive and collaborative global community
- Modern office environment fostering creativity and teamwork
- Comprehensive medical, dental, vision, life & disability coverage
- 401K plan with employer matching
- Voluntary benefits including identity theft protection, mental health and meditation resources, fertility coverage
- Fully paid leave for childbirth, bonding, and caregiving
- Subsidized back-up child and elder care
- Reimbursement programs for adoption, surrogacy, tuition, and student loans
- Professional growth and development opportunities
- Winter recess time off
Average salary estimate
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