Digital Content & Operations Marketing Specialist - AI Mobile App (Contractor)
Skills
- Proficiency in written and spoken Mandarin
- Deep knowledge of Gen Z culture and viral social media trends
- Strong copywriting and campaign planning abilities
- Experience with social media marketing and influencer partnerships
- Data-driven analysis for campaign performance
- Collaboration across multidisciplinary teams
- Creative content ideation and design briefing skills
Responsibilities
- Lead localized operations and digital marketing for a popular AI app and other AI consumer products
- Monitor and leverage Gen Z culture and viral trends across social media platforms like TikTok and Instagram
- Manage end-to-end content and social media campaigns including planning, copywriting, design briefing, and analysis
- Propose and create in-app content with local aesthetic and creative insight
- Collaborate with cross-functional teams to develop innovative AI growth and engagement strategies
- Organize community events such as college initiatives and digital campaigns
- Identify and manage partnerships with KOLs/KOCs to enhance reach
- Drive rapid iteration to improve user engagement, retention, and virality
- Support new AI product launches and develop growth operations from inception
Benefits
- Free lunch and dinner every day
- Opportunity to work on cutting-edge AI products
- Engagement with a mission-driven, collaborative team
Average salary estimate
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