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Associate, Retail Marketing - North America

Our mission at Oura is to empower every person to own their inner potential. Our award-winning products help our global community gain a deeper knowledge of their readiness, activity, and sleep quality by using their Oura Ring and its connected app. We've helped millions of people understand and improve their health by providing daily insights and practical steps to inspire healthy lifestyles.

As we continue to grow our retail presence, we’re looking for a Retail Marketing Associate to join our North America Retail team. This role is an exciting opportunity for someone passionate about retail marketing who thrives in a dynamic, fast-paced environment and loves bringing a premium brand to life across in-store and online retail spaces.

You’ll collaborate closely with internal teams and key retail partners—like Amazon, Best Buy, Target and field merchandising teams—to plan, execute, and optimize marketing programs that drive visibility, conversion, and growth.

What you will do:

  • Help plan and execute integrated retail marketing programs tailored to each retail account—across both digital and in-store environments.
  • Work cross-functionally with retail sales, operations, creative, and digital teams to ensure flawless execution of retail campaigns (from brief to deployment).
  • Support fixture installations, merchandising programs, and third-party labor management to ensure high-quality brand representation.
    Monitor and manage retail marketing budgets, calendars, and plans, keeping internal teams and external partners aligned.
  • Liaise between retail marketing teams and creative teams, meeting creative deadlines and retail requirements.
  • Track and report on campaign performance, using data and insights to drive recommendations and improvements.
  • Conduct and participate in regular marketing business reviews with retail accounts to measure progress and identify new opportunities for growth.
  • Travel occasionally to support store visits, installations, and key meetings (up to 30%).
  • Analyze online and in-store content performance across retailers, suggest content updates, and manage execution.

We would love to have you on our team if you have:

  • 2+ years of experience in retail channel or shopper marketing, preferably in consumer tech or wellness brands.
  • Direct experience supporting national retailers and e-tailers such as Amazon, Best Buy, and Target.
  • A working knowledge of retail marketing tactics across digital and physical channels.
  • Experience managing 3rd party merchandising vendors and fixture programs at scale.
  • Strong project management and organizational skills, with the ability to juggle multiple retail programs simultaneously.
  • Clear, effective communication skills (written and verbal) for working across internal teams and external partners.
  • Analytical skills to interpret campaign data and make optimization recommendations.
  • Proficiency in Google Workspace and/or Microsoft Office.
    A collaborative mindset with the ability to work independently and adapt across time zones.
  • A can-do attitude, willingness to roll up your sleeves and a desire to learn
  • Ability to work simultaneously on multiple, complex projects
  • Independent workstyle and initiative-taking attitude
  • Mindset to work in a cross-functional teams, where some colleagues are in different timezones

At Oura, we care about you and your well-being. Everyone here at Oura has a ring of their own and we are continually looking to improve employee health.

What we offer:

  • Competitive salary and equity packages
  • Health, dental, vision insurance, and mental health resources
  • An Oura Ring of your own plus employee discounts for friends & family
  • 20 days of paid time off plus 13 paid holidays plus 8 days of flexible wellness time off
  • Paid sick leave and parental leave

Oura takes a market-based approach to pay, which may vary depending on your location. US locations are categorized into tiers based on a cost of labor index for that geographic area. While most offers will be closer to the starting range, successful candidates' pay will be determined based on job-related skills, experience, qualifications, work location, internal peer equity, and market conditions. These ranges may be modified in the future.

  • Region 1: $88,000-$110,000
  • Region 2: $80,000-$100,000
  • Region 3 $75,000-$94,000

A recruiter can determine your zones/tiers based on your US location.

We are not considering candidates residing in the following states: Alaska (AK), Delaware (DE), Iowa (IA), Mississippi (MS), Missouri (MO), Nebraska (NE), South Dakota (SD), Vermont (VT), West Virginia (WV), and Wisconsin (WI)

Oura is proud to be an equal opportunity workplace. We celebrate diversity and are committed to creating an inclusive environment for all employees. Individuals seeking employment at Oura are considered without regard to age, ancestry, color, gender (including pregnancy, childbirth, or related medical conditions), gender identity or expression, genetic information, marital status, medical condition, mental or physical disability, national origin, protected family care or medical leave status, race, religion (including beliefs and practices or the absence thereof), sexual orientation, military or veteran status, or any other characteristic protected by federal, state, or local laws. We will not tolerate discrimination or harassment based on any of these characteristics.

We will work to ensure individuals with disabilities are provided reasonable accommodation to participate in the interview process, to perform essential job functions, and to receive other benefits and privileges of employment.

Disclaimer: Beware of fake job offers!
We’ve been alerted to scammers posing as ŌURA recruiters, especially for remote roles. Please note:

  • Our jobs are listed only on the ŌURA Careers page and trusted job boards.
  • We will never ask for personal information like ID or payment for equipment upfront.
  • Official offers are sent through Docusign after a verbal offer, not via text or email.

Stay cautious and protect your personal details.

To all recruitment agencies: Oura does not accept agency resumes. Please do not forward resumes to our jobs alias, Oura employees, or any other organization's location. Oura is not responsible for any fees related to unsolicited resumes.

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Average salary estimate

$92500 / YEARLY (est.)
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$75000K
$110000K

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Oura was founded in Finland with a singular focus: to improve the way we live our lives.We are here to help you navigate the vulnerability of health through personal guidance, and are unwavering in our commitment to accuracy, validation, and desig...

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Full-time, hybrid
DATE POSTED
July 19, 2025
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