Senior Optimization Manager, CRO Strategy
Skills
- Advanced analytical abilities with experience handling large datasets and deriving actionable insights.
- Experience optimizing landing pages and campaign funnels to meet advertiser KPIs and internal revenue goals.
- Proficiency with tracking and reporting tools such as Google Analytics, Looker, and Excel (pivot tables, VLOOKUPs).
- Strong cross-functional communication skills to collaborate effectively across teams.
- Creative problem-solving mindset with deep understanding of marketing psychology and user behavior.
Responsibilities
- Drive growth and profitability through funnel and landing page optimization in Make Money/Manage Money verticals.
- Own testing strategy and execute at least 3 high-impact A/B tests monthly across devices and user journeys.
- Translate large datasets into actionable insights and recommendations to improve conversion rates and margin.
- Partner with Yield, Copywriting, and Media Buying teams to align testing priorities and optimize advertiser KPIs.
- Lead quarterly innovation projects focused on strategic experimentation and new targeting strategies.
- Maintain vertical leadership by managing testing roadmaps and delivering measurable CVR or LTV improvements.
Education
- Bachelor’s degree or equivalent experience in relevant fields such as marketing, analytics, or business.
Benefits
- Competitive base salary with profit-sharing bonus.
- Remote work flexibility.
- Inclusive and diverse company culture committed to equity and non-discrimination.
- Performance-driven compensation adjustments based on company and personal growth.
Average salary estimate
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We are The DISCOVERY and CONVERSION Company. Founded in 2014 with no external investment, Launch Potato has grown into a leading connector of advertisers to qualified customers. 3x Fortune Best Place to Work, 3x Inc. Best Place to Work & 4x Inc....
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