Digital Marketing Lead

BlueScope is an Australian-born global success story spanning 15 countries. Our team of over 16,500 people is our strength and we want our people to be safe, successful and well. We’re leaders and innovators in transforming steel into smart products and solutions that support society, today and in the future. We’re proud of brands, like COLORBOND ® steel that inspire and protect everything from hospitals to bridges and stadiums.

The Opportunity

Distribution, BlueScope Australia is looking for a Digital Marketing Lead to join the National Marketing team based in either Northgate QLD or Clayton South VIC. The Distribution business includes Orrcon Steel Distribution, BlueScope Distribution, Metalcorp and Impact Steel. 

In this dynamic role, you will play a key role in supporting the national marketing team by leading the digital marketing strategy, ensuring the Distribution business maintains a strong market digital presence and delivering high quality customer communication.

You’ll work alongside a supportive, experienced, and diverse team where your ideas and contribution will be valued and encouraged. Based in either our Northgate or Westall office, you will have access to free on-site parking, access to health and wellbeing initiatives including Fitness Passport and Employee Assistance Program (EAP).

What Will You Do?

As a valued team member of the marketing team, you will be responsible for:

• social media management – develop and execute comprehensive social media content in line with our strategic growth plan
• content creation and management – create compelling content which convey the Distribution’s value proposition
• email marketing campaigns – plan, execute targeted email marketing campaigns to nurture leads and promote key initiatives
• analytics and reporting - monitor and analyse KPI’s to evaluate the effectiveness of communication initiatives 
• search engine optimisation (SEO) – develop and implement SEO strategies (on-page, off-page and technical) to improve organic search rankings, drive qualified traffic and enhance website visibility
• marketing automation – design, implement and optimise automated marketing workflows and lead-nurturing campaigns using CRM/marketing automation platforms to boost engagement and conversion rates

More About You

With your consumer and/or business to business marketing experience, you are proactive, self-driven and enjoy working collaboratively within a team.  In addition, you will bring:

• Bachelor's degree in Marketing, Communications, Public Relations or related field
• proficiency in social media management tools and content management systems
• high level of organisational skills, attention to detail with a customer focus and commercial mindset
• process orientated, with the initiative to optimise and create efficiencies
• excellent stakeholder management skills with confident communication, managing internal stakeholders and external agencies

Why BlueScope​

As we’re creating strength for the future through our people, products and solutions, BlueScope gives you opportunities to innovate, learn and grow with the business, supported by inclusive leadership and a positive, passionate team. At BlueScope, you’ll:​

• Learn and develop as you grow. With opportunities to build skills specific to your role and aspirations, our lifelong learning culture will support your future career pathways.​
• Create innovative solutions. Seek better, smarter ways to solve problems, create sustainable solutions and make things happen.​
• Experience connection and care. Experience a positive, inclusive work environment where we look out for each other’s safety and wellbeing.​
• Deliver work that matters. Every action you take matters in delivering for our customers and strengthening communities for the future. We value what you do. ​

At BlueScope, we offer work-life flexibility through our B-flex program. We’re committed to fostering an inclusive environment where every employee feels respected and valued to be their authentic selves, and welcome people of all backgrounds, skills, experiences and perspectives. We encourage Women and First Nations people to apply. We’re passionate about driving sustainability outcomes that matter to our communities, including action on climate and our 2050 net zero goal.​

Bring your energy and make your mark, as, together, we drive Our Purpose: “We create and inspire smart solutions in steel, to strengthen communities for the future.” ​

Come and discover us at www.bluescope.com/auscareers​

Join us, creating strength for the future.

Applications close Sunday 27th July 2025.