Catering Sales Manager

WHY CRACKER BARREL

What is it like to work at Cracker Barrel? It feels like… 

• Care beyond the table – At Cracker Barrel, we are a team. From the moment you join Cracker Barrel, you should feel cared for, confident in your role and like you belong. 

• Opportunities to fill your cup – Here at Cracker Barrel, we believe in providing opportunities for growth and development and setting you up for success within our walls and beyond. From day one, you’ll have hands-on, role-specific training and the ability to engage in peer-to-peer learning.   

• A warm welcome – For five decades, we have focused on creating a Pleasing People® brand that inspires a “home away from home” feeling for each other and our guests. We work hard to inspire a sense of belonging that continually motivates our teams – from the newest to the most tenured employees. 

Serving up the care – and career – you crave. 

WHAT YOU'LL DO

This Catering Sales Manager is a key member of our restaurant’s off-premise initiatives team. They embody our mission of “Pleasing People” by providing exceptional catering guest experiences and fostering meaningful community connections. Through a strategic and hands-on approach, they are responsible for building and maintaining new business through direct sales efforts, events, and networking. The Catering Sales Manager also plays a crucial role in strengthening business relationships with both internal and external partners, while driving executional excellence in alignment with Cracker Barrel brand standards.

This is a remote position, and the ideal candidate will be located within or near the assigned market. They will operate with a high degree of autonomy, take initiative to grow their territory, and work closely with store teams to support execution.

 

• Execute the strategy and vision for Cracker Barrel Catering to increase off-premise sales in the assigned market.
• Develop targeted monthly sales plans in partnership with leadership.
• Generate new business through proactive outreach, cold-calling, community involvement, and event participation.
• Foster long-term relationships with existing clients through consistent communication and exceptional service.
• Enter and maintain accurate records in Salesforce (CRM); experience with Olo is preferred.
• Collaborate with store teams and District Managers to support flawless catering execution and guest satisfaction
   

• Work closely with store leadership to reinforce off-premise training and processes.
• Participate in General Manager and Market Meetings to present results, share updates, and align on execution plans.
• Act as the primary point of contact for catering needs in the market, supporting store teams in execution as needed.
   

​​​​​Operational Support

• Stay informed on current catering menu offerings, processes, and systems.

• Support market and brand-wide catering initiatives in partnership with Marketing and Field Leadership.
• Maintain the highest level of professionalism and brand representation in all interactions.

 

WHAT YOU'LL NEED

• This is a self-led position requiring high levels of ownership, accountability, and drive.

• Candidates must be available during evenings, weekends, and off-hours as business needs demand—especially during peak catering seasons.

• This position requires full availability during peak catering season .

• Field travel is required; a valid driver’s license and the ability to maintain a passing MVR are necessary.
   

Education & Experience:

• High school diploma required; college coursework or degree in Business, Hospitality, Marketing, or a related field preferred.

• Minimum 2 years of experience in restaurant operations, catering sales, or hospitality sales.

• Previous experience with Salesforce (CRM) and Olo strongly preferred.
   

Skills & Attributes:

• Strong sales acumen with the ability to cold call, prospect, and close deals.

• Excellent verbal and written communication skills.

• Tech-savvy and comfortable with Microsoft Office, CRM platforms, and digital tools.

• Self-motivated and organized, with strong time management skills.

• Collaborative, high-energy, and passionate about the Cracker Barrel brand and guest experience.

 

WHAT’S IN IT FOR YOU   

• Compensation and Bonuses: Competitive Annual Salary | Annual Bonus Opportunities 

• Care for Your Well-being: Medical, Rx, Dental and Vision Benefits on Day 1| Life Insurance and Disability Coverage | Paid Vacation/Employee Assistance Program 

• Growth and Development:  Business Resource Groups | Tuition Reimbursement | Professional Development 

• Invest in Your Future: 401k Plan with Company Matching Contributions at 90 days | Employee Stock Purchase Program  

• Even More to Look Forward to: 35% Discount on Cracker Barrel Food and Retail items  

 

ABOUT US 

 

For more than 50 years, we have committed to serving up a sense of warmth and hospitality across hundreds of stores across the country. We believe in providing opportunities for growth and development for our 70,000 plus team members and take pride and comfort in that enduring Cracker Barrel hospitality. It’s something our employees and guests can count on now and into the future as we welcome new employees, guests, and experiences. Just like uncovering a delightful find in our stores, there is potential for discovery and fulfillment in every job at Cracker Barrel. 

 

PURSUE THE CAREER YOU CRAVE—APPLY NOW 

 

Cracker Barrel is an equal opportunity employer. 

 

Qualified applicants are considered for all positions without regard to race, color, religion, sex, sexual orientation, genetic information, national origin, age, marital status, medical condition, disability or any other class expressly protected by law.