Market Research Manager - Qualitative Insights

WHY CRACKER BARREL

What is it like to work at Cracker Barrel? It feels like… 

• Care beyond the table – At Cracker Barrel, we are a team. From the moment you join Cracker Barrel, you should feel cared for, confident in your role and like you belong. 

• Opportunities to fill your cup – Here at Cracker Barrel, we believe in providing opportunities for growth and development and setting you up for success within our walls and beyond. From day one, you’ll have hands-on, role-specific training and the ability to engage in peer-to-peer learning.   

• A warm welcome – For five decades, we have focused on creating a Pleasing People® brand that inspires a “home away from home” feeling for each other and our guests. We work hard to inspire a sense of belonging that continually motivates our teams – from the newest to the most tenured employees. 

Serving up the care – and career – you crave. 

WHAT YOU'LL DO

Consults and partners with key stakeholders and external vendor partners to design, execute and deliver qualitative market research studies that increase the depth of understanding of our current and potential customers in order to drive business decisions. This role will lead qualitative research studies including study design, discussion guide development, recruiting and logistics, field research, analysis and reporting. Expected to represent Business & Consumer Insights in meetings by making proactive contributions where consumer insights can impact brand, menu innovation, retail, guest experience and operations initiatives.

 

• Qualitative Market Research/Analysis
  • Lead the design and execution of qualitative research programs including in store guest intercepts, online and in person focus groups and employee interviews.
  • Translate business questions into compelling qualitative research plans that deliver actionable insights.
  • Collaborate with other Business & Consumer Insights team members as well as cross functional business partners across the organization to support decision making based on guest driven input.
  • Moderate live or online qualitative sessions in store or online
  • Analyze and summarize qualitative data using text analytic software to uncover deeper insights.
  • Synthesize qualitative feedback into concise and compelling reports and presentations that inspire and influence stakeholder decision making.
  • Stay up to date on qualitative best practices and tools.

• Trends Curator- serve as the go to source of social and cultural unstructured trend data including the development of trends insights presentations for cross functional partners.

 

WHAT YOU'LL NEED

• Bachelor’s degree in Market Research, Marketing or Social Sciences, or related field

• MBA or MMR Preferred

• 5+ years of market research experience with a minimum of 2 years focused on qualitative research.

• Hands on experience moderating focus groups or one on one interviews in person and online.

• Proven experience with translating unstructured data into meaningful insights.
• Experience utilizing online qualitative interview platform strongly preferred.
• Adept at uncovering insights and driving them into the business.
• Curious, and empathetic mindset with ability to distill unstructured data into clear & meaningful recommendations.
  • Restaurant, hospitality, food & beverage, or retail industry experience a strong plus.
  • Strong storytelling, presentation, and influencing skills
• Comfortable with ambiguity.
• Very detailed with excellent problem-solving skills.
• Ability to multi-task and stay organized in fast-paced often changing situation.
• Has proficiency in Microsoft Excel and PowerPoint
• Experience utilizing online qualitative interview platform strongly preferred.
• Adept at uncovering insights and driving them into the business.
• Curious, and empathetic mindset with ability to distill unstructured data into clear & meaningful recommendations.
  • Restaurant, hospitality, food & beverage, or retail industry experience a strong plus.
  • Strong storytelling, presentation, and influencing skills
• Comfortable with ambiguity.
• Very detailed with excellent problem-solving skills.
• Ability to multi-task and stay organized in fast-paced often changing situation.
• Has proficiency in Microsoft Excel and PowerPoint

 

WHAT’S IN IT FOR YOU   

• Compensation and Bonuses: Competitive Annual Salary | Annual Bonus Opportunities 

• Care for Your Well-being: Medical, Rx, Dental and Vision Benefits on Day 1| Life Insurance and Disability Coverage | Paid Vacation/Employee Assistance Program 

• Growth and Development:  Business Resource Groups | Tuition Reimbursement | Professional Development 

• Invest in Your Future: 401k Plan with Company Matching Contributions at 90 days | Employee Stock Purchase Program  

• Even More to Look Forward to: 35% Discount on Cracker Barrel Food and Retail items  

 

ABOUT US 

 

For more than 50 years, we have committed to serving up a sense of warmth and hospitality across hundreds of stores across the country. We believe in providing opportunities for growth and development for our 70,000 plus team members and take pride and comfort in that enduring Cracker Barrel hospitality. It’s something our employees and guests can count on now and into the future as we welcome new employees, guests, and experiences. Just like uncovering a delightful find in our stores, there is potential for discovery and fulfillment in every job at Cracker Barrel. 

 

PURSUE THE CAREER YOU CRAVE—APPLY NOW 

 

Cracker Barrel is an equal opportunity employer. 

 

Qualified applicants are considered for all positions without regard to race, color, religion, sex, sexual orientation, genetic information, national origin, age, marital status, medical condition, disability or any other class expressly protected by law.