Director of Marketing & Brand Strategy

Description

  The Director of Marketing and Brand Strategy supports the entire market positioning of Concept Rehab and Engage Consulting to develop and maintain CRI’s competitive advantage, brand awareness, and employee communications. The Director of Marketing and Brand Strategy collaborates with the Concept Rehab and Engage Consulting department leaders to develop and implement employee communications, external branding, marketing efforts and lead generation tasks to grow the value and portfolio of Concept Rehab and Engage Consulting’s services and product extensions. The Director of Marketing and Brand Strategy supports the organization’s financial performance, image and competitive positioning compared to competitors.

This position consistently provides competent, courteous, prompt service to internal and external customers and partners to develop and maintain a competitive advantage. The Director of Marketing and Brand Strategy regularly promotes and engages in teamwork, collaboration and transparency among colleagues and pursues career development through professional organizations, networking, continuing education and training opportunities. This exempt, full-time position reports to the Vice President of Business Development.

The successful candidate will be able to operate independently, with integrity, and will be extremely organized with complete attention to detail. The candidate will be highly driven with excellent follow-through and a focus on owning the outcome, as well as an ability to focus on the most important objective at the current moment, with a high level of adaptability.

Essential Functions of the Job

• Create,      implement and maintain brand standards/guidelines throughout the      organization and support continuity with branded templates and tools for      cross-organization use. This includes email, websites, social      media, literature, employment documents, etc. 
• Analyze how Concept Rehab and Engage Consulting brand      is positioned in the market and shape targeted consumer insights and      buying motivations through content marketing strategies.
• Assist the      team to translate brand/marketing strategies into brand plans, brand      positioning and go-to-market strategies.
• Establish      performance specifications, cost parameters, market applications and buyer      trends.
• Contribute      to the development of innovative growth strategies in new geographical      markets and implement coordinating market-based strategies.
• Implement      lead generation strategies to promote qualified opportunities to the sales      team, including but not limited to outboard marketing campaigns, sponsorship/advertising,      webinar series implementation, cold calling, video/digital assets, trade      show booth attendance, networking meetings, etc. 
• Measure and      report performance of all multi-media campaigns and assess against goals      (ROI and KPIs).
• Monitor      market trends, research consumer behaviors and competitor activities to      identify opportunities and key issues.
• Create and      implement advertising, graphic design, website/blog, and SEO strategies      that ensure consistency with product line strategy.
• Monitor      consumer reactions to co-create customer-centric client engagement relationship      mappings.
• Anticipate      bottlenecks, remove barriers, and create solutions to meet deadlines and      project milestones.
• Contribute      equally to the team and get the best from everyone to catalyze company      success.
• Compose and assist with marketing      letters, brochures and proposals.
• Consistently      portray the mission, vision, core values, cornerstones and professional      image of Concept Rehab, exercise good judgment in the performance of the      job.

Requirements

· Bachelor’s degree (B.A. or B.S.) or equivalent; or equivalent combination of education and experience. 

· HubSpot, LinkedIn, Facebook, X, and Recruiting/Hiring platform advanced experience or certifications

· Must possess a valid, unexpired driver’s license.