Overview

Dole Packaged Foods is a purpose led organization that is a champion of accessible fruit nutrition and builds a brighter future for people through the goodness of fruit.

At Dole, our culture is uniquely driven by core Values. Our commitment to these Values transforms our work into a meaningful journey toward a brighter future together. Here, you'll be part of a respectful, inclusive culture that deeply values our colleagues, customers, and global communities. We strive for excellence, empowering each other to confidently overcome challenges, continuously learn, and achieve world-class results. Guided by unwavering integrity, our actions consistently reflect our commitment to always doing what's right, fostering lasting trust and strong relationships. Through a spirit of collaboration, we cultivate positivity, generosity, and genuine teamwork, enabling collective success toward our One Dole Purpose. Our innovative spirit leads directly to meaningful outcomes and business success.

The Senior Manager of Shopper Marketing will lead the execution of shopper marketing strategies that drive consumer engagement and increase sales at retail. This role involves collaborating closely with the sales, brand, and media teams to create impactful in-store campaigns and activations that align with the brand’s overall marketing strategy. The Senior Manager will work with retailers, external agencies, and vendors to ensure shopper marketing initiatives are executed on time, within budget, and deliver measurable results.

This role provides flexibility to work in a hybrid environment of home and our Westlake Village, CA office. (Hybrid is defined as 3 times per week in the office).

Responsibilities

• Shopper Marketing Plan Execution:
• Support the development and execution of shopper marketing plans across key retail customers.
• Align plans with business goals, retailer-specific needs, and broader marketing strategies.
• Ensure that shopper marketing initiatives are tailored to meet retailer requirements and drive sales at the point of purchase.
• Best-in-Class Shopper Activation Strategies:
• Develop innovative strategies for shopper activations that create engaging, in-store experiences.
• Select the appropriate media and tactics to create impactful campaigns that resonate with shoppers and drive conversion.
• Continuously improve and innovate activation strategies to stay ahead of retail and shopper trends.
• Retailer Marketing Collaboration:
• Collaborate with retailer marketing teams to understand business objectives and tailor shopper marketing plans to meet those needs.
• Manage the execution of campaigns in partnership with retailers, ensuring alignment with timelines, budgets, and shopper experience goals.
• Foster strong relationships with key retailers to enhance partnership opportunities and drive campaign success.
• Agency & Vendor Management:
• Manage Statements of Work (SOWs) and ensure timely delivery of external agencies and vendors supporting shopper marketing initiatives.
• Oversee agency and vendor relationships, ensuring quality of work and adherence to campaign deadlines.
• Coordinate with external partners to ensure smooth execution and alignment with overall marketing objectives.
• Annual Budgeting & Analysis:
• Support the annual shopper marketing budgeting process, ensuring appropriate resource allocation across campaigns.
• Conduct analysis of past campaigns, gathering key learnings and insights from internal and external sources to inform future planning.
• Perform ROI calculations for executed shopper marketing programs, measuring success and identifying opportunities for improvement.
• ROI Management & Campaign Optimization:
• Create and manage pre- and post-ROI systems to evaluate the effectiveness of executed shopper marketing programs.
• Ensure continuous optimization of campaigns by analyzing data and adjusting strategies based on performance metrics.
• Provide post-campaign reports and insights, identifying opportunities to refine future campaigns for greater impact.
• Other duties as assigned

Qualifications

Experience, Knowledge, & Skills You Bring:       

• 7+ years of experience in shopper marketing, trade marketing, or related roles, preferably within the CPG industry.
• Proven track record of developing and executing shopper marketing plans that align with business goals and drive sales.
• Experience working with external agencies and vendors, including managing budgets, timelines, and deliverables.
• Strong understanding of in-store shopper behavior and retail dynamics.
• Expertise in developing and executing best-in-class shopper activations that drive engagement and sales.
• Analytical skills with experience in ROI management, including pre- and post-campaign analysis.
• Excellent communication and collaboration skills, with the ability to work effectively across internal teams and with external partners.

Ideal Attributes:

• Strategic thinker with the ability to align shopper marketing strategies with broader business and brand objectives.
• Strong project management skills, with the ability to oversee multiple initiatives simultaneously and deliver results on time and within budget.
• Data-driven, with a strong understanding of ROI management and optimization techniques.
• Creative problem-solver with a passion for developing impactful, innovative shopper marketing strategies.
• Strong relationship-building skills with the ability to work closely with retailer partners and external agencies.

What You’ll Need to Succeed:

• Passionate about a purpose driven career
• Committed to fostering inclusive environments that support employee development and well-being
• Sets clear expectations, encourages innovation, and drives continuous improvement
• Models and coaches towards transparency and integrity in decision-making

• Effectively facilitates cross-team communication and teamwork

Education & Certification:

• Bachelor’s degree in Marketing, Business, or a related field.

Physical Requirements:

• Ability to sit and use the computer for extended periods of time; ability to answer phones and use a variety of office equipment; ability to lift 15 pounds and reach overhead.

Travel Requirements:

• Occasional travel may be required

All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.

FOR JOBS BASED IN CALIFORNIA:

Hiring Pay Scale: $145,000 to $165,000

Dole Packaged Foods is committed to paying our Associates fairly and equitably. The pay rate offered will consider a wide range of factors, including but not limited to experience, education, accomplishments, and location. Pay scales are subject to review on a regular basis and will be updated as appropriate.