Director of Marketing (KC)

Description

As FairCom’s Director of Marketing, you will:

• Lead the development of marketing plans to create an effective and efficient marketing strategy focused on growing audiences for our products and services.
• Articulate the unique market strengths of our highly technical database software.
• Be versatile; bring your experience to work strategically at the leadership level and roll your sleeves up to work as an individual contributor.
• Own all promotions and place initiatives, including strategic oversight of digital marketing, end-to-end email campaign development and execution, comprehensive content management, seamless trade show execution, and optimization of other applicable channels.
• Practice servant leadership in your role and as the Manager of the marketing team.
• Travel to events and other office locations- expect to travel 30-35% of the year.
• Develop FairCom’s brand and voice, ensuring alignment across departments, content, and all customer touchpoints.

If you thrive at the intersection of creativity and strategy and excel while working hand-in-hand with a high-performing sales team, then this player-coach position will be a perfect fit! When you join our team, you will gain experience in the next phase of the Industrial Revolution, Industry 4.0! You will work with the world’s first converged IoT and IIoT hub, FairCom Edge, a solution providing real-time data and seamless integration for manufacturers across the globe. You will also work with our data modernization product, RTG, and our core product, FairCom DB, an advanced database engine focused on reliability and scalability.

*This is an in-office position with opportunities for a hybrid schedule post-onboarding.

The Day-to-Day:

• Strategize, execute, and optimize marketing campaigns that attract and convert potential customers into MQLs, ultimately contributing to the sales pipeline and revenue growth.
• Seek out, plan, prepare, and attend trade shows and events.
• Utilize HubSpot to convert & nurture leads, automate repetitive marketing tasks, and analyze the performance and effectiveness of campaigns.
• Maximize the volume of inbound traffic from search engines to the company’s website through a combination of on-page and off-page techniques, including link-building, social media strategy, viral marketing, metadata sculpting, site speed optimization (SSO), content strategy, information architecture, and more.
• Understand key performance metrics and tracking tools for market research, forecasts, competitor analyses, campaign results, and consumer trends, and translate results into actionable insights for the marketing team.
• Work with our Product, Engineering, & Sales teams to define personas or target channels to fine-tune messaging for campaigns, posts, and the website.
• Manage the marketing team as well as all related tasks such as hiring, training, project management, and performance management.
• Identify short-term and long-term scheduling, budget, and resource needs, including the development and management of an annual marketing budget, profit/loss projections, expenditure spending, and other financial considerations.

Requirements

• 5+ years of experience in Marketing management roles with a proven track record.
• 2+ years of experience in B2B Technology or SAAS Marketing.
• Bachelor’s Degree from an accredited institution in Marketing or a related field.
• Proficiency in Marketing software systems such as HubSpot, Marketo, Pardot, Drift, Bots, etc.
• Knowledge of program and project management methodologies is required to drive early-stage planning and cross-functional execution.
• Strong track record that shows successful go-to-market strategies and programs with measurable impacts on revenue contribution.
• Familiar with the basic concepts of a typical IT infrastructure, like servers, storage, business applications (ERP, CRM, BI, etc.), and the role a database plays in it.

Position Preferences

• Master of Business Administration or other advanced Marketing/Technical education a plus.
• Continued skill development, such as Google Adwords certification or HubSpot Academy certifications.
• Experience with the following: FairCom DB, RTG, EDGE, IoT/IIoT

Join the FairCom Team!

Have Fun and Work Hard with an Opportunity for a Healthy Work/Life Blend

• Empowered, Agile Teams: Collaborate with passionate colleagues in small, cross-functional teams that drive innovation. Enjoy the freedom to shape your work and contribute meaningfully.
• Flexible Work-Life Balance: Achieve optimal work-life harmony with our hybrid work schedule, offering the best of both worlds: in-office collaboration and remote focus.
• Invest in Your Growth: Benefit from a supportive environment where long-tenured colleagues share their expertise, fostering a culture of continuous learning and development.
• Rewarding Compensation: We value your contributions. Expect a competitive salary package aligned with industry standards.
• Comprehensive Well-being Support: Protect what matters most with our robust benefits, including top-tier medical, dental, vision, and life insurance coverage. Plus, watch your savings grow with our 401(k) matching program.
• Generous Time Off: Recharge and rejuvenate with 15+ holidays, three weeks of paid vacation, a week of sick leave, and an extended holiday break for quality family time (skeleton crew operations).
• Celebrate You: Enjoy a paid day off on your birthday and another on our annual "CEO Thank You Day" in March.
• Thrive Together: Build lasting connections and strengthen your skills through annual & quarterly engaging company-wide events and growth opportunities.
• Fuel Your Focus: Stay energized and inspired with our fully stocked kitchen featuring delicious snacks, meals, and drinks.