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Director Strategy & Growth

About Us

Topps Digital stands at the intersection of nostalgia and innovation—where cherished pastimes meet modern platforms. Across MLB, Star Wars, WWE, Marvel, Disney, and UEFA, our digital trading card experiences bring fans closer to the stories and characters they love. As we scale our apps and offerings, we are seeking a strategic leader with deep domain expertise in mobile gaming and collector behavior.

 

The Role

The Director of Strategy & Growth will serve as a key strategic partner to the VP of Topps Digital, helping drive vision, define growth priorities, and build frameworks that support long-term business success. This leader must understand the mechanics and motivations behind free-to-play gaming—and be ready to quickly immerse themselves in the culture and economy of trading cards.

You will balance quantitative rigor with creative intuition, helping guide our teams through the complex but exhilarating world of digital collecting—from crafting gameloops that sustain engagement, to integrating features like auctions, live breaks, and marketplace dynamics that mirror the physical hobby shop.

 

Key Responsibilities

  • Define and execute strategy and growth initiatives across a portfolio of digital collectible apps
  • Partner with cross-functional teams to develop compelling F2P systems, leveraging proven mobile game mechanics tailored to a collector-centric audience
  • Rapidly build expertise in the trading card hobby—understanding the psychology of scarcity, collector motivations, marketplace behavior, and live events
  • Evaluate and prioritize features, monetization opportunities, and engagement loops that align with user value and business goals
  • Use market intelligence, competitive benchmarking, and player data to shape strategic decisions and long-term planning
  • Collaborate closely with the VP of Topps Digital and broader leadership team to ensure alignment across product, marketing, and operations
  • Advocate for the collector, bringing empathy, creativity, and structure to how we evolve our experiences

 

Qualifications

  • 7+ years of experience in digital strategy, including:
  • 5+ years at a top-tier mobile gaming company with responsibility for live ops, game economy design, or F2P engagement strategy
  • Experience in digital collectibles, trading platforms, or fan engagement ecosystems is highly desirable
  • Exceptional understanding of free-to-play loops, monetization design, player segmentation, and long-term retention strategies
  • Strong strategic and analytical capabilities with the ability to synthesize complex inputs into clear roadmaps
  • Passion for fandom, games, and the craft of collecting in both its digital and physical expressions
  • Background in management consulting is a plus, but not required

 

Why This Role

This is a rare opportunity to shape a category at the nexus of gaming, collecting, and culture. At Topps Digital, we’re building experiences that honor the traditions of the hobby while creating something new for the next generation of fans. If you thrive at the intersection of creative thinking and structured growth strategy, we’d love to meet you.

 

In Los Angeles, the salary range for this position is $173,000- $217,000, which represents base pay only and does not include short-term or long-term incentive compensation.  In NYC, the salary range for this position is $188,000- $235,000.  The listed salary ranges are specific to Los Angeles or NYC and may not be applicable to other locations.  When determining base pay, as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training.

 

Ensure your Fanatics job offer is legitimate and don’t fall victim to fraud.  Fanatics never seeks payment from job applicants. Feel free to ask your recruiter for a phone call or other type of communication for interview, and ensure your communication is coming from a Fanatics email address (including @collectfanatics.com).  For added security, where possible, apply through our company website at www.fanaticsinc.com/careers

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Average salary estimate

$195000 / YEARLY (est.)
min
max
$173000K
$217000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

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Fanatics is building a leading global digital sports platform. The company ignites the passions of global sports fans and maximizes the presence and reach for hundreds of sports partners globally.

16 jobs
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BADGES
Badge Diversity ChampionBadge Flexible CultureBadge Future MakerBadge Rapid Growth
CULTURE VALUES
Mission Driven
Inclusive & Diverse
Empathetic
Collaboration over Competition
Fast-Paced
Growth & Learning
Transparent & Candid
FUNDING
DEPARTMENTS
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
EMPLOYMENT TYPE
Full-time, unknown
DATE POSTED
July 17, 2025
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